Comments on: Do we really need a social media strategy?

By: William

William — Thu, 22 Oct 2009 15:11:09 +0000

Social media is powerful, One of the university in my region made a Lipdub with their communications department. All this using youtube. The results where over 1,000,000 views. This kind of free publicity will increase the number of applicants. Now since this social media marketing strategy did not cost a penny I find it innovating and also up to date.

here is the link

By: Scott G.

Scott G. — Thu, 24 Sep 2009 20:26:48 +0000

The techniques you lay out in your post are fantastic for pitching social media marketing services as well as SEO services. When you connect the problem to the solution and explain the results in terms of benefits, who could argue? Great stuff.

By: Alan Drisco

Alan Drisco — Fri, 28 Aug 2009 23:04:20 +0000

Social Media Marketing can be very interesting because this is a type of marketing that not going to cost you a dime. Many people concentrating on SERP to get an organic search traffics. What they don’t realise is they are competing with million of webmaster. So it like winning a lotto…

By: Karen Chia

Karen Chia — Tue, 25 Aug 2009 04:24:58 +0000

I do agreed that a strategy is a must, however most are not able to come out with the strategy guide or roadmap. There are companies who mistook social media as pure advertising. rather then a two way communication.

So, I find that one approach to get the companies, organization to understand is perhaps to look for practical ways to use it for day to day purpose then gradually scale from there.

I personally found 4 practical starting points just with Twitter alone and to share.. here’s the URL: http://www.ministryofsocialmedia.com/114/popular/4-practical-ways-of-using-twitter-for-business/

By: Rebecca Bernstein

Rebecca Bernstein — Wed, 15 Jul 2009 14:43:16 +0000

Key reason to think about a social media strategy (framed and supported by a strong communications strategy):

For the most part higher ed social media brand presence harkens back to the wild west days 1993,when the newly emerged web platform was filled with unorchestrated solo activities, and provided no gestalt.

The same issues we grappled with back in the day, need to be revisited for the social media platform but with a different lens. We all know what we want to accomplish. We want coordinated efforts that support the university brand experience and deeply connect to and build bonds with our audiences.

We have years of experience as marketing and communications professionals to draw on to achieve those goals.

We all need to coordinate, collaborate and communicate within the institution so that our social media brand presence has a gestalt built on a thoughtful set of investments that leverage the unique flavor of each platform and the skills of each social media brand ambassador.

By: Fritz McDonald

Fritz McDonald — Wed, 15 Jul 2009 13:29:06 +0000

Hey Rachel: this post is so good people keep commenting on it–nice work! The only thing I would add at this point is that while I believe in social media strategy, it works in a fundamentally different way that traditional marketing. I’ve changed my mind about a few things since I gave that presentation, and one of them is how important it is for marketing folks to embrace social media in the right. I still get asked about how to integrate messaging into a social network and I have to keep from shaking my head. I now think that an effective social media strategy rests on three primary activities:

1. Managing conversations
2. Managing platforms
3. Creating convergence among those platforms

Thanks for fighting the good fight!

By: Drifin

Drifin — Fri, 05 Jun 2009 21:08:06 +0000

Hi Rachel,

Great post. Social media srategy or most people call marketing using social networking website is one of the best way to promote your product. Even giant breverage company Sprite have their own Bebo account to promote their product.

But many people have misuse the tools make this strategy look unprofessional.

Anyway it is just a thought.

By: Jacob

Jacob — Fri, 05 Jun 2009 11:27:11 +0000

Hi! Rachel, This post consist of a tons of information require for the new user’s and I understood that very well now and I am totally agree with you…Nice post

By: Emma Brand

Emma Brand — Tue, 31 Mar 2009 20:32:40 +0000

Hi Rachel,

Great post, my brother has recently also tried introducing his varsity to the benefits of social media, only to then run into the proverbial brick wall. If it’s not having Facebook being blocked by the Gestapo-esque web administrators, then it’s the misconception that social media is about spamming users.

What’s encouraging is that the tide is slowly turning. In the UK, plans are afoot to bring social media into the primary (junior) and high school curriculums.

Now wouldn’t that be something?

By: Rachel

Rachel — Wed, 10 Dec 2008 14:09:21 +0000

Hey all – head on over to SquarePeg.com where we continue this debate (including video responses by @kylejames, @bradjward and myself): http://squaredpeg.com/index.php/2008/12/09/implementing-social-media-on-your-higher-ed-campus/#comments

And, weigh in!