Comments on: Join the whole .eduGuru crew live, Thursday 4/23 at 3:15 p.m. EDT http://rachelreuben.com/2009/04/join-us-live-hewebcornell/ marketing & communication consultant & speaker for higher education & small businesses Mon, 30 Apr 2012 07:20:00 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: technologiez http://rachelreuben.com/2009/04/join-us-live-hewebcornell/comment-page-1/#comment-629 technologiez Sun, 01 Aug 2010 20:25:00 +0000 http://doteduguru.com/?p=2739#comment-629 That's really a good post i wanna join you on facebook. Have you any Facebook account? http://technologiez.net That’s really a good post i wanna join you on facebook. Have you any Facebook account?
http://technologiez.net

]]> By: Mark Rothbaum http://rachelreuben.com/2009/04/join-us-live-hewebcornell/comment-page-1/#comment-266 Mark Rothbaum Fri, 24 Apr 2009 18:16:33 +0000 http://doteduguru.com/?p=2739#comment-266 I really enjoyed your presentations yesterday. For me, the biggest takeaway was the lesson on authenticity. Testimonials are widely used by companies because, as consumers, we like hearing the real experiences of other consumers. When it's coming directly from the company, we take it with a grain of salt. When it comes from someone who is no better off whether we make the purchase or not, we have a lot more trust in that opinion. I wrote a blog post about it at http://www.varsityoutreach.com/blog/2009/04/risk-of-over-moderating.aspx Also, thanks for livestreaming it out. I really enjoyed your presentations yesterday. For me, the biggest takeaway was the lesson on authenticity. Testimonials are widely used by companies because, as consumers, we like hearing the real experiences of other consumers. When it’s coming directly from the company, we take it with a grain of salt. When it comes from someone who is no better off whether we make the purchase or not, we have a lot more trust in that opinion.

I wrote a blog post about it at
http://www.varsityoutreach.com/blog/2009/04/risk-of-over-moderating.aspx

Also, thanks for livestreaming it out.

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