Rachel Reuben is a marketing and Web communication professional in the higher education and small business industries.

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Archive September 2009

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Interview with CampusTweet.com

Sep28

Last week one of my friends on Twitter tweeted, “Just added myself to http://campustweet.com  - Ithaca College and Georgetown University.

My immediate thought — is this another one of those sites that’s going to create buzz most of the day by our circle of common friends and then fade, or could this one actually stick? Lots of friends tweeted questions about it as more and more tweets “Just added myself to ….” came across the stream. The folks at campustweet.com (@campustweet on Twitter) were kind enough send me their e-mail address so I could ask them eight questions about their service. Here’s the interview.

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Trust Agents & Higher Ed

Sep17

In the New York Times bestselling book Trust Agents, Chris Brogan and Julien Smith talk about the six principles of being a Trust Agent:

  1. Make your own game
  2. One of us
  3. The Archimedes Effect
  4. Agent Zero
  5. Human Artist
  6. Build an Army

These principles can be extended and used in the higher education space, specifically for community engagement, with prospective students, current students, and alumni, to name a few. (Notice, I didn’t use the term “community management.” Online communities don’t want to be managed. They manage themselves. If you follow principle #2, “One of Us,” you’ll get why. But, I digress.) Back to the principles and how this fits in with what you may be doing for your college/university, or what you may want to implement.

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