Bio
Rachel Reuben is a marketing and Web communication professional in the higher education and small business industries. She is employed by the State University of New York at New Paltz as their Director of Web Communication and Strategic Projects, and launched her consulting business, Rachel Reuben Consulting, LLC in January 2010.
Rachel has undergraduate degrees in marketing and organizational communication, and an MBA in marketing and management. She is regularly invited to present at conferences across the country, and blogs on her site http://rachelreuben.com.
At New Paltz, Rachel oversees the Web Management Office, the university’s Welcome Center, and serves as Team Lead for the Creative Services Team. She has pioneered the university’s presence in social media, is an active member of the Emergency Response Team, as well as the President’s Brand Marketing Taskforce. During her tenure Rachel has overseen four major redesigns of their main site (www.newpaltz.edu), has implemented the OmniUpdate content management system, two different mass notification systems, and initiated e-recruiting efforts for the college.
As part of her MBA program, Rachel published a research paper in August 2008 titled “The Use of Social Media in Higher Education for Marketing and Communication: A Guide for Professionals in Higher Education.”
