Bio
Rachel Reuben is a marketing and communication professional in the higher education and small business industries. In June 2010 Rachel was appointed Associate Vice President for Marketing Communications at Ithaca College. Prior to that, she was employed by the State University of New York at New Paltz for 12 years, most recently as their Director of Web Communication and Strategic Projects. Rachel launched her consulting business for side projects and speaking engagements, Rachel Reuben Consulting, LLC, in January 2010.
Rachel has undergraduate degrees in marketing and organizational communication, and an MBA in marketing and management. She is regularly invited to present at conferences across the country, and blogs on her site http://rachelreuben.com.
At New Paltz, Rachel was responsible for the Web Management Office, the university’s Welcome Center, and Team Lead for the Creative Services Team. She pioneered the university’s presence in social media, was an active member of the Emergency Response Team, as well as the President’s Brand Marketing Taskforce. During her tenure Rachel led four major redesigns of their main site (www.newpaltz.edu), implemented the OmniUpdate OU Campus content management system, two different mass notification systems, and initiated e-recruiting efforts for the college.
As part of her MBA program, Rachel published a research paper in August 2008 titled “The Use of Social Media in Higher Education for Marketing and Communication: A Guide for Professionals in Higher Education.”
