Rachel Reuben is the Associate Vice President for Marketing Communications at Ithaca College. She recently led the initiative to develop and launch the college’s new brand identity, integrated marketing efforts, licensing and trademark enforcement program, and a comprehensive multi-year strategic advertising campaign. Rachel oversees the Communication, Creative Services, Recruitment Marketing and Client Marketing Services groups within the Office of Marketing Communications.
With the Communication group, she oversees media relations, crisis communication, ICView (the alumni magazine), and the college’s official social media channels. The Creative Services group consists of a team of cross-platform designers and developers responsible for strategic print publications, the college’s primary website, and multimedia projects for the college and division of enrollment and communication. Recruitment Marketing produces Fuse magazine for prospective students, the ICPeers and myIthaca portals for prospective students, as well as all of the other print and e-communications targeted at undergraduate prospective students. Client Marketing Services consists of marketing communication managers based in each of the five schools, as well as sports information.
Rachel co-chairs the College-wide Marketing Advisory Council (CMAC) and Web Strategy Group, and is a member of the college’s Core Emergency Response Team (CERT).
Rachel previously worked at the State University of New York at New Paltz for 14 years, most recently as their Director of Web Communication and Strategic Projects. While there, she was responsible for the Web Management Office, the university’s Welcome Center, and was Team Lead for the Creative Services Team. She pioneered the university’s presence in social media, was an active member of the Emergency Response Team, as well as the President’s Brand Marketing Taskforce. During her tenure Rachel led four major redesigns of their main site (www.newpaltz.edu), implemented the OmniUpdate OU Campus content management system, two different mass notification systems, and initiated e-recruiting efforts for the college.
She has undergraduate degrees in marketing and organizational communication, and an MBA in marketing and management. She is regularly invited to present at conferences across the country, and occasionally blogs on her site at http://rachelreuben.com. As part of her MBA program, Rachel published a research paper in August 2008 titled “The Use of Social Media in Higher Education for Marketing and Communication: A Guide for Professionals in Higher Education.”