Rachel Reuben is a marketing communications professional in higher education.

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A new role, a new location

Jun22010

It is with great excitement I announce that I have accepted the position of Associate Vice President for Marketing Communications at Ithaca College. I am joining a staff of extremely talented, creative, passionate individuals and will lead the Marketing Communications office to help set priorities for our efforts that align with the College’s strategic direction. We’re about to kick off a brand identity initiative, which many of you know I’ve been integral with in my current position at the State University of New York at New Paltz.

Leaving New Paltz will be bittersweet. I started as an undergraduate transfer student at New Paltz in August 1996, and have been there ever since. I began as an intern in the marketing office in the Campus Auxiliary Services company at New Paltz, did a bit of freelancing to develop many department’s very first Web sites, and then was hired as the College’s first full-time Web professional right after graduation in May 1998. A couple years later I was promoted to Web Coordinator, and then five years later to Director of Web Communication & Strategic Projects. I’ve grown the College’s site from approximately 10 pages to more than 25,000, and have hired two full-time Web Developers to assist with the College’s Web services.

In February 2006 I opened the College’s first Welcome Center, and have continued daily oversight and management of the staff and the Center. I’ve implemented the OmniUpdate Content Management System, two different mass notification systems for emergency alerts, led the College’s social media activity, and have served as an active member of the President’s Brand Marketing Taskforce, and the Emergency Rseponse Team. Last summer I was named Team Lead for the Creative Services Team, which includes the 10 staff members from the Office of Communication & Marketing (media relations, Web services, design services, print services, video services) and Arts Services. In December, I earned my MBA in marketing and management from New Paltz.

My last day at New Paltz will be Friday, June 25 and will begin my new position at Ithaca College on Monday, July 12.

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  • http://www.zacvineyard.com Zac Vineyard

    Good luck with the new position! I look forward to your coming blog posts about the new marketing initiative at Ithaca.

  • http://intermediablog.com Charlie Melichar

    Wow, good for you!! Good luck with the position! You're going to be great!

  • http://twitter.com/WhitneyAnderson Whitney Anderson

    Congrats, Rachel!! Good luck at Ithaca!

  • Megan Ogulnick

    So exciting Rachel! You have done amazing things at New Paltz, and I look forward to following you as you make a big impact at Ithaca College. Congratulations!!

  • Megan Ogulnick

    So exciting Rachel! You have done amazing things at New Paltz, and I look forward to following you as you make a big impact at Ithaca College. Congratulations!!

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