Jan20
This morning I presented a couple of workshops for the Dutchess County Regional Chamber of Commerce (NY) on Facebook and Twitter, and how they can be effectively used by small businesses. Both sessions were packed with very interesting people, representing health care organizations, personal training, sports marketing, tourism, and so many more. I was particularly excited to meet Megan Ogulnick, who recently moved to this area from Chicago, to fill the roll as Manager of New Media for the Hudson Valley Renegades, and look forward to collaborating on some local networking opportunities.
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Jan15
“Every new beginning comes from some other beginning’s end.” (Closing Time, Semisonic.)
I started graduate school with the hope that I could bring greater value to my current position, and someday advance my career in the field of marketing and communication in higher ed. After three and a half years, I earned my MBA in marketing and management in December.
In November 2008, I met some amazing people at the Stamats SIM Tech Conference, and those connections have been instrumental in much of what I’ve been able to accomplish since. I joined the .eduGuru blogging staff in December 2008, which gave me the opportunity to start blogging for the first time, make some wonderful connections, and became one of the primary forces thrusting me into a whirlwind of conference presentations in 2009.
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Jan6
Looking for something new to try this spring for your recruiting efforts? I recently saw a demo for CollegeWeekLive and was quite impressed with its features and the possibilities it creates for recruiters across the country.
Side note: This may seem like a sales pitch, but it’s not. I don’t work for CollegeWeekLive, nor am I a current client. I’m just an impressed individual who works in marketing and communication at a university, and wanted to share this with you, as I hadn’t heard much about them before seeing this demo.
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Oct16
The following is a guest post by Mike Petroff, Web Manager for Enrollment at Emerson College. Mike leads Web marketing and recruitment efforts for undergraduate and graduate admission. He also chairs the Social Media Group at Emerson, working with several departments to develop strategies and policies for the college’s social media presence. You can connect with him on Twitter or LinkedIn.
If you are a staff member involved in your college’s Facebook presence, you are probably well aware of the “FacebookGate” fiasco with many Class of 2013 groups. As a result of Facebook’s sweeping approach to delete groups in question, colleges lost established communities even after some gained control of their Class of 2013 groups by becoming administrators and removing non-applicants.
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