marketing & communication consultant & speaker for higher education & small businesses
Publications/Press
Interviewed & quoted in Engaging in the Social Web, Social Media, and the Facebook Phenomenon, University Business, May 2009
Interviewed & quoted in “Colleges Using Technology to Recruit Students Try to Hang On to the Conversation,” Chronicle of Higher Education, May 1, 2009
Guest post on AltitudeBranding.com: I am a Material Girl and want to live in a Twitter World, February 18, 2009
Spin-offs:
Backing Up Your Brand On Twitter
Orgs: Back Up Your Twitter Strategy
The Use of Social Media in Higher Education for Marketing and Communications: A Guide for Professionals in Higher Education
This guide was created for a summer 2008 independent study research project in the MBA program at SUNY New Paltz.
Mentions:
University of Cincinnati Social Networking Taskforce
@andrewjustin
@ctbarber and his blog post
@BradMays
Stuart’s blog from the University of Arizona (link is currently unavailable)
West Virginia University re-post
Your PR Guy
Should you Twitter, University Business, January 2009
The Campus Portal: 5 Best Practices, Campus Technology Magazine, September 2008
Social media marketing talk set (Ulster County Press, 9/3/08)
my.newpaltz.edu: SUNY New Paltz Tackles the Problem of Portal Content Management, NACAS College Services Magazine, December 2008
InnoGage Mini-Case Study: Facebook Fiasco – How to Turn a Negative into a Positive
Stamats Integrated Marketing Conference: Technology, Collaboration, Results (November 2008) — live blog posts on .eduGuru:
- What the Heck Do All These Numbers Mean? Web Analytics for Higher Ed
- Press Release 2.0 – News Releases in the Social Media Era
- Eye on the Prize-Implementing Technology w/ an Eye on ROI
- Fully Wired & Fully Mobile: Understanding Generation Y
CollegeWebEditor.com Guest Blogger, eduWeb 2006: Live from EduWeb 2006: Video and Integrated Marketing are the Buzz Words at the Conference
CollegeWebEditor.com Guest Blogger, eduWeb 2006: Live from EduWeb 2006: (Web) Project Management 101
Rachel Reuben
Rachel Reuben is a marketing and Web communication professional in the higher education and small business industries. She is employed by . . . [more]
Features of the Week
Check out Megan's Twitter 101 presentation she recently gave to the Hudson Valley Renegades baseball staff. She's their new Director of New Media, and you can find her on Twitter @MOgulnick
Interested in measuring social media, or think it can't be done? Amber Naslund (@ambercadabra) started a new series on AltitudeBranding.com you'll want to check out.
I'm going to use this space to feature articles, topics and people that I want to bring attention to. If you would like to bring someone or something to my attention, please share your ideas with me.
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Upcoming presentations:
I highly recommend MarketingProfs.com
