Publications/Press

Interviewed & quoted in Engaging in the Social Web, Social Media, and the Facebook Phenomenon, University Business, May 2009

Interviewed & quoted in “Colleges Using Technology to Recruit Students Try to Hang On to the Conversation,” Chronicle of Higher Education, May 1, 2009

eduStyle Awards Judge, 2009

Guest post on AltitudeBranding.com: I am a Material Girl and want to live in a Twitter World, February 18, 2009

Spin-offs:
Backing Up Your Brand On Twitter
Orgs: Back Up Your Twitter Strategy

The Use of Social Media in Higher Education for Marketing and Communications: A Guide for Professionals in Higher Education
This guide was created for a summer 2008 independent study research project in the MBA program at SUNY New Paltz.

Mentions:
University of Cincinnati Social Networking Taskforce
@andrewjustin
@ctbarber and his blog post
@BradMays
Stuart’s blog from the University of Arizona (link is currently unavailable)
West Virginia University re-post
Your PR Guy
Should you Twitter, University Business, January 2009 

The Campus Portal: 5 Best Practices, Campus Technology Magazine, September 2008

Social media marketing talk set (Ulster County Press, 9/3/08)

my.newpaltz.edu: SUNY New Paltz Tackles the Problem of Portal Content Management, NACAS College Services Magazine, December 2008

InnoGage Mini-Case Study: Facebook Fiasco – How to Turn a Negative into a Positive

Stamats Integrated Marketing Conference: Technology, Collaboration, Results (November 2008) — live blog posts on .eduGuru:

CollegeWebEditor.com Guest Blogger, eduWeb 2006: Live from EduWeb 2006: Video and Integrated Marketing are the Buzz Words at the Conference

CollegeWebEditor.com Guest Blogger, eduWeb 2006: Live from EduWeb 2006: (Web) Project Management 101

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Rachel Reuben

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Rachel Reuben is a marketing and Web communication professional in the higher education and small business industries. She is employed by . . . [more]


Features of the Week

Check out Megan's Twitter 101 presentation she recently gave to the Hudson Valley Renegades baseball staff. She's their new Director of New Media, and you can find her on Twitter @MOgulnick

Interested in measuring social media, or think it can't be done? Amber Naslund (@ambercadabra) started a new series on AltitudeBranding.com you'll want to check out.


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