Publications/Press
Interviewed & quoted in Engaging in the Social Web, Social Media, and the Facebook Phenomenon, University Business, May 2009
Interviewed & quoted in “Colleges Using Technology to Recruit Students Try to Hang On to the Conversation,” Chronicle of Higher Education, May 1, 2009
Guest post on AltitudeBranding.com: I am a Material Girl and want to live in a Twitter World, February 18, 2009
The Use of Social Media in Higher Education for Marketing and Communications: A Guide for Professionals in Higher Education
This guide was created for a summer 2008 independent study research project in the MBA program at SUNY New Paltz. Select tweets and mentions of this paper:
- University of Cincinnati Social Networking Taskforce
- @andrewjustin
- @ctbarber and his blog post
- @BradMays
- Stuart’s blog from the University of Arizona (link is currently unavailable)
- West Virginia University re-post
- Your PR Guy
- Should you Twitter, University Business, January 2009
The Campus Portal: 5 Best Practices, Campus Technology Magazine, September 2008
Social media marketing talk set (Ulster County Press, September 3, 2008)
my.newpaltz.edu: SUNY New Paltz Tackles the Problem of Portal Content Management, NACAS College Services Magazine, December 2008
InnoGage Mini-Case Study: Facebook Fiasco – How to Turn a Negative into a Positive
CollegeWebEditor.com Guest Blogger, eduWeb 2006
