Trust Agents & Higher Ed
Sep17
In the New York Times bestselling book Trust Agents, Chris Brogan and Julien Smith talk about the six principles of being a Trust Agent:
- Make your own game
- One of us
- The Archimedes Effect
- Agent Zero
- Human Artist
- Build an Army
These principles can be extended and used in the higher education space, specifically for community engagement, with prospective students, current students, and alumni, to name a few. (Notice, I didn’t use the term “community management.” Online communities don’t want to be managed. They manage themselves. If you follow principle #2, “One of Us,” you’ll get why. But, I digress.) Back to the principles and how this fits in with what you may be doing for your college/university, or what you may want to implement.
