General
Exciting new chapters
It is with great excitement that I share I am joining digital marketing agency OHO Interactive in a new role as their Vice President, Account Strategy. I will be expanding OHO’s higher education practice and bringing new perspectives to their clients on long-term strategy, organizational design, and enrollment marketing. Rachel […]
California College of the Arts
Marketing Leadership Consultant (Sept. 2018-Dec. 2019 & July 2019-Sept. 2019) & Interim Vice President, Marketing & Communications (Jan. 2019 – June 2019) School facts San Francisco, CA Founded in 1907 1,500 undergraduate + 450 graduate students College of art, architecture, design and writing Challenge For more than a century, California […]
Teachers College, Columbia University
Marketing Consultant (2017-2018) School facts New York, NY Founded in 1887 5,000+ graduate students Largest graduate school of education in the United States Challenge Teachers College, Columbia University (TC), is a comprehensive graduate school with a focus on education, health, psychology and leadership. During a vacancy for a senior marketing […]
Carthage College
Marketing & Communications Consultant (2016-2017) School facts Kenosha, WI Founded in 1837 3,000 undergraduate + graduate students Private liberal arts and sciences college Challenge Carthage College, on the shore of Lake Michigan in Kenosha, Wisconsin, is home to 2,600 full-time undergraduate students and 400 graduate students. Carthage needed proactive crisis […]
Colgate University
Vice President of Communication (2014-2015) School facts Hamilton, NY 2,900 undergraduate students Founded in 1819 Highly selective residential liberal arts institution What I did University spokeswoman Principal advisor to the President, his senior leadership and the Board of Trustees Created a crisis communication program Reorganized the Office of Communications to […]
Ithaca College
Associate Vice President, Marketing Communications (2010-2014) School Facts Ithaca, NY Undergraduate & graduate enrollment: 6,500 Founded in 1892 Private, comprehensive college offering studies in five schools What I Did Complete rebrand grounded in market research (university + athletic). Reorganized the Office of Marketing Communications from silos into a more effective, […]
SUNY New Paltz
Web Editor (1998-2000), Web Coordinator (2000-2006), and Director of Web Communication and Strategic Projects (2006-2010) School facts New Paltz, NY Undergraduate & graduate enrollment: 7,500 Founded in 1828 Highly selective state, public university What I did Built out the university’s first-ever website; established the first websites for most academic and […]
Case Studies
I have worked for three outstanding institutions, as well as directly with some exceptional clients and through strong partnerships with agencies on their contracts with colleges/universities. Here is a sampling of some of my experiences.
About
I am a leader, strategic marketer and communications professional specializing in the higher education industry. Prior to consulting, I served as Vice President, Interim Vice President and Associate Vice President at several institutions. Biography Awards/Honors Testimonials Rachel Reuben Senor believes in the power of higher education, and the profound effect […]