Below is a list of articles I have been quoted in or asked to write for various trade publications and organizations.
AMA Marketing News
High Priorities in Higher Education Marketing, September 30, 2019
American Marketing Association’s Symposium for the Marketing of Higher Education
mStoner 2013 AMA Interview Series: Rachel Reuben, November 2013
mStoner 2013 AMA Interview Series: Teresa Valerio Parrot, November 2013
Go for Greater Marketing Channel: AMA Ring of Fire, November 18, 2013
Campus Technology Magazine
The Campus Portal: 5 Best Practices, September 2008
CASE
When ‘Like’ Meets Loss, September 2016 (interviewed and quoted)
Podcast: How to Integrate Digital Strategy into a Comprehensive Marketing Plan, April 2015
Wrote article for CASE Currents magazine: “Managing social media is a team sport,” January 2011
The Chronicle of Higher Education
Vitae – Common Pitfalls to Avoid in Your CV, September 3, 2013
Interviewed & quoted in “Colleges Using Technology to Recruit Students Try to Hang On to the Conversation,”, May 1, 2009
collegewebeditor.com
Digital advertising in #highered: Strategy, tactics and results at Ithaca College, November 5, 2012
CollegeWebEditor.com Guest Blogger, eduWeb 2006:
Live from EduWeb 2006: Video and Integrated Marketing are the Buzz Words at the Conference
Live from EduWeb 2006: (Web) Project Management 101
HigherEdExperts.com
Great #hesm pros to follow: Rachel Reuben (@rachelreuben), November 9, 2015
LINK: The Journal of Higher Education Web Professionals
Six Questions with Rachel Reuben, July 2012
Industry White Papers & Interviews
This guide was created for a summer 2008 independent study research project in the MBA program at SUNY New Paltz. Select tweets and mentions of this paper that are still available:
- University of Cincinnati Social Networking Taskforce
- @andrewjustin
- @ctbarber and his blog post
- @BradMays
- Should you Twitter, University Business, January 2009
Interviewed & quoted in the white paper, “Why your school’s social media strategy is falling behind.” January 2011
Interviewed & quoted in Yikes! Attack of the killer viral fruit bats, UK’s Times Higher Education, May 27, 2010
InnoGage Mini-Case Study: Facebook Fiasco – How to Turn a Negative into a Positive
Silo mentality in higher education plays a role at Ithaca College, The Ithacan, October 29, 2016
InsideHigherEd
Proactive Transition Planning in Response to the Great Resignation, Call to Action Blog, July 20, 2022
Should you jump on social bandwagons?, Call to Action Blog, February 9, 2016
Proactive Planning for Crisis Communications, Call to Action Blog, November 10, 2015
Organize your marketing team for fewer silos and more success, Call to Action Blog, August 13, 2015
InsideHigherEd.com StratEDgy blog: AMA Conference: Keeping things Simple, November 11, 2013
Local Media
Social media marketing talk set, Ulster County Press, September 3, 2008
NACAS College Services Magazine
my.newpaltz.edu: SUNY New Paltz Tackles the Problem of Portal Content Management, NACAS College Services Magazine, December 2008
University Business
The New Digital Advertising Order, November 2012
Interviewed & quoted in Engaging in the Social Web, Social Media, and the Facebook Phenomenon, May 2009