Below is a list of articles I have been quoted in or asked to write for various trade publications and organizations.

AMA Marketing News

High Priorities in Higher Education Marketing, September 30, 2019

American Marketing Association’s Symposium for the Marketing of Higher Education

mStoner 2013 AMA Interview Series: Rachel Reuben, November 2013

mStoner 2013 AMA Interview Series: Teresa Valerio Parrot, November 2013

Go for Greater Marketing Channel: AMA Ring of Fire, November 18, 2013

Campus Technology Magazine

The Campus Portal: 5 Best Practices, September 2008


When ‘Like’ Meets Loss, September 2016 (interviewed and quoted)

Podcast: How to Integrate Digital Strategy into a Comprehensive Marketing Plan, April 2015

Wrote article for CASE Currents magazine: “Managing social media is a team sport,” January 2011


The Chronicle of Higher Education

Vitae – Common Pitfalls to Avoid in Your CV, September 3, 2013

Interviewed & quoted in “Colleges Using Technology to Recruit Students Try to Hang On to the Conversation,”, May 1, 2009

Digital advertising in #highered: Strategy, tactics and results at Ithaca College, November 5, 2012 Guest Blogger, eduWeb 2006:

Live from EduWeb 2006: Video and Integrated Marketing are the Buzz Words at the Conference

Live from EduWeb 2006: (Web) Project Management 101

Great #hesm pros to follow: Rachel Reuben (@rachelreuben), November 9, 2015


LINK: The Journal of Higher Education Web Professionals

Six Questions with Rachel Reuben, July 2012

Industry White Papers & Interviews

The Use of Social Media in Higher Education for Marketing and Communications: A Guide for Professionals in Higher Education

This guide was created for a summer 2008 independent study research project in the MBA program at SUNY New Paltz. Select tweets and mentions of this paper that are still available:


Interviewed & quoted in the white paper, “Why your school’s social media strategy is falling behind.” January 2011

Interviewed & quoted in Yikes! Attack of the killer viral fruit bats, UK’s Times Higher Education, May 27, 2010

InnoGage Mini-Case Study: Facebook Fiasco – How to Turn a Negative into a Positive

Silo mentality in higher education plays a role at Ithaca College, The Ithacan, October 29, 2016



Proactive Transition Planning in Response to the Great Resignation, Call to Action Blog, July 20, 2022

Should you jump on social bandwagons?, Call to Action Blog, February 9, 2016

Proactive Planning for Crisis Communications, Call to Action Blog, November 10, 2015

Organize your marketing team for fewer silos and more success, Call to Action Blog, August 13, 2015 StratEDgy blog: AMA Conference: Keeping things Simple, November 11, 2013


Local Media

Social media marketing talk set, Ulster County Press, September 3, 2008


NACAS College Services Magazine SUNY New Paltz Tackles the Problem of Portal Content Management, NACAS College Services Magazine, December 2008


University Business

The New Digital Advertising Order, November 2012

Interviewed & quoted in Engaging in the Social Web, Social Media, and the Facebook Phenomenon, May 2009