I have given presentations on a range of topics for organizations and conferences such as OHO Interactive, the American Marketing Association’s (AMA) Symposium for the Marketing of Higher Education, the Council for the Advancement and Support of Education (CASE), the State University of New York’s Council for University Advancement (SUNY CUAD), the Lawlor Group, HigherEdExperts.com, HighEdWeb, the New York State Association for College Admission Counselors (NYSACAC), Stamats, the University and College Designer’s Association (UCDA) and more.
OHO U: I program, host and lead OHO Interactive’s monthly OHO U webinar series, our annual OHO U Online Conference, our annual OHO U Senior Marketing Leadership Summit, and client-exclusive Brain Trusts throughout the year.
Confessions of a Higher Ed CMO Podcast: Beyond Silos – Organizational Structures that make sense – March 15, 2024
AMA Symposium for the Marketing of Higher Education: Building a Better Higher Education Marketing Team, November 2021
UCDA Webinar Series: Staying Creative: Tips and Strategies for Working from Home – April 23, 2020
Own It! Women’s Entrepreneurial Conference: Marketing Planning Made Easy to Grow Your Business – June 2019
Own It! Women’s Entrepreneurial Conference: Know Enough to be Dangerous in Social Media Marketing – June 2018
CASE Annual Conference for Media Relations Professionals, faculty, January 11-13, 2017
Higher Education Social Media Conference (#HESM15)
December 2, 2015
Big Picture: Social Media from the VP-level
Social media can be exciting, thrilling, rewarding, and quite time-consuming when you are in charge of it for your school. So, where does it fit in the big picture for your institution? In this presentation, Rachel Reuben will draw from her previous experiences as a vice president of Communications at Colgate University and associate vice president for marketing communications at Ithaca College to give you insight into social media as seen by senior administration. You’ll also learn some tips and tricks to better communicate your social media-related ideas, wins and needs to senior decision makers.
American Marketing Association’s Symposium for the Marketing of Higher Education
November 15-16, 2015
CMO Roundtable Facilitator: Leveraging Content
Monday Afternoon Roundtable Facilitator: It’s All Academic
Think Out Loud with Forgeworldwide on Blab
November 12, 2015
Public Relations Society of America Counselors to Higher Education Senior Summit 2015
April 16, 2015
Colgate for All: A mini case study about the importance of Communications on the president’s strategy team
CASE Annual Conference on Marketing and Branding
Chair and faculty member, April 30-May 2, 2014
Building an Organizational Foundation: The Marketing Communications Functions of Our Dreams (co-presenter with Heather Swain)
Advertising and Media Buying Strategy (co-presenter with Jason Simon)
Beyond Measurement: Making Results Compelling to Non-Marketers
American Marketing Association’s Symposium for the Marketing of Higher Education
November 10-13, 2013
Beyond Measurement: Collecting and showcasing results in a marketing annual report
Slide deck and annual report PDF are on the AMA conference website for attendees. Storify.
CASE Institute for Senior Communications & Marketing Professionals
Faculty member, October 23-25, 2013
- An Integrated Marketing Revolution – Shaping, implementing and measuring effectiveness of a rebranding effort
- Integrating digital strategy into a comprehensive marketing plan
- The Value Equation: Communicating quality and cost, and tackling affordability head on
The Lawlor Group Summer Symposium
June 12, 2013
Integrating Digital Strategy into a Comprehensive Marketing Plan
American Marketing Association’s Symposium for the Marketing of Higher Education
November 12, 2012
Slides: Case Study: An Integrated Marketing Revolution at Ithaca College
Coverage: Storify
eduWeb Conference
July 30, 2012
Slides: Choose your own adventure marketing mashup
NYSACAC
June 7-8, 2012
Slides: Look before you leap: Research as a foundation for brand identity development
Cornell University Communicators
May 17, 2012
Social media management across a diverse campus
CASE Districts I & II Conference
Marketing & Communications track Spotlight speaker, January 22, 2012
PRSA Finger Lakes Workshop
Keynote speaker, December 1, 2011
Integrated marketing communications + social media
HigherEdLive: Re-branding
July 24, 2011
HighEdWeb Rochester, NY Regional Conference
Keynote speaker, June 27, 2011
American Marketing Association’s Symposium for the Marketing of Higher Education
November 7-10, 2010
Advanced Marketing Session Panel: The Success Conversation: A dialogue about how your institution can leverage its online communications to meet its goals
Networking for Professional Advancement & Personal Enrichment: Discussion on personal branding, and using social media for networking, advancement, education and personal development
UCDA Design Summit
Faculty, March 18-20, 2010
Stand out! Customize your institution’s social media presence
Social Media 101
SUNY New Paltz Academic Presentation
March 3, 2010
Professional Communication / Communicating Professionally:
Using the Social Web to Develop a Personal Brand & Network
CollegeWeekLive’s eRecruitment Web Forum
February 17, 2010
eRecruiting with Social Media and a Purpose
Dutchess County (NY) Regional Chamber of Commerce Social Media Conference
January 20, 2010, Poughkeepsie, NY
Facebook, Twitter and your business
Stamats Integrated Marketing Technology conference (SIM TECH)
November 10-12, 2009
AACSB Building B-Schools Symposium
November 3 & 4, 2009
Workshop for Communication professionals: Associate Deans and Innovative Programs Conference
Plenary session for all attendees: Using Social Media to Further Existing Strategic Goals on Your Campus
SUNY New Paltz American Marketing Association’s annual Business Day Conference
Keynote speaker, October 16, 2009
Using the Social Web: 5 Steps to Not Living in Your Parents Basement After Graduation
HighEdWeb
October 4-7, 2009
Enterprise Web CMS for Higher Education
Stamats Integrated Marketing Conference
July 27-30, 2009
Using Social Media to Further Existing Strategic Goals On Your Campus
SUNY CUAD Annual Conference
June 10, 2009
Doing More with Less: Creating an online community for accepted students
SUNY CAP
June 11, 2009
Doing More with Less: Creating an online community for accepted students
Blogging & Student Leadership Webinar
May 6, 2009
New York State Association for College Admission Counseling (NYSACAC) Conference
June 4, 2009
HighEdWeb Regional
April 23-24, 2009
Social Media Storytelling with the .eduGurus
ustream recording
OmniUpdate Users Conference
March 31, 2009
Using OU Campus in a Luminis Portal
SUNY New Paltz: A Class Act – Using Technology in the Classroom
March 3, 2009
SUNY New Paltz Athletics Workshop
February 25, 2009
Social media + athletics: Let’s build excitement
HigherEdExperts.com
February 4, 2009
Recruiting on a budget 101: Master plan to win the social media jackpot with prospective students
OmniUpdate Webcast
December 3, 2008
SUNY New Paltz Tackles the Problem of Portal Content Management
On demand recording (Note: Due to technical difficulties, please skip to 3:57 to start. The slides catch up at 6:30.)
Business Marketing Association of the Hudson Valley
September 23, 2008
Join the conversation: social media + your business
State University of New York Council for University Advancement (SUNY CUAD) Annual Conferences
June 12, 2008
They’re Doing It Without You! Tips on Creating and Navigating Pages on Facebook
June 2006
Using Blogs for Student Recruitment and More
June 2005
Measuring Web Site Success
Presentation Attendee Testimonials
“Rachel Reuben is an exceptional professional. I really enjoyed her sessions, especially this one. She showed in depth examples of her Ithaca College annual report. She answers questions thoroughly and knows the answers through her own experiences.”
“Ms. Reuben provided an engaging overview of ROI tactics and timeliness, and – most importantly – how to use them to build a case for more resources and/or different strategy.”
“Good overview of the basics for assessing & planning resources. Very helpful for anyone stepping into a new role, or stepping up to a management role. Appreciated the suggestions for specific tactics that emerged during group discussion.”
“Engaging! Informational! And I have action items!”
“Best session of the day. I got so much helpful info!”
“I want to say that you were incredible. You did not miss a beat and the information was overwhelming for me, but great!”
“I am extremely impressed with your background and the energy you have. The amount of information you delivered was amazing and helpful. I took the most notes at your from the four workshops I attended!”