Speaking

I have given presentations on a range of topics for organizations and conferences such as the American Marketing Association (AMA), the Council for the Advancement and Support of Education (CASE), the State University of New York’s Council for University Advancement (SUNY CUAD), the Lawlor Group, HigherEdExperts.com, HighEdWeb, the New York State Association for College Admission Counselors (NYSACAC), Stamats, the University and College Designer’s Association (UCDA) and more.

Converge 2019, February 19-21, 2019

Please contact me about future opportunities.

Higher Education Social Media Conference (#HESM15)

December 2, 2015

Big Picture: Social Media from the VP-level
Social media can be exciting, thrilling, rewarding, and quite time-consuming when you are in charge of it for your school. So, where does it fit in the big picture for your institution? In this presentation, Rachel Reuben will draw from her previous experiences as a vice president of Communications at Colgate University and associate vice president for marketing communications at Ithaca College to give you insight into social media as seen by senior administration. You’ll also learn some tips and tricks to better communicate your social media-related ideas, wins and needs to senior decision makers.

Storify recap

American Marketing Association’s Symposium for the Marketing of Higher Education

November 15-16, 2015

CMO Roundtable Facilitator: Leveraging Content
Monday Afternoon Roundtable Facilitator: It’s All Academic

Think Out Loud with Forgeworldwide on Blab

November 12, 2015

Public Relations Society of America Counselors to Higher Education Senior Summit 2015

April 16, 2015

Colgate for All: A mini case study about the importance of Communications on the president’s strategy team

CASE Annual Conference on Marketing and Branding

Chair and faculty member, April 30-May 2, 2014

Building an Organizational Foundation: The Marketing Communications Functions of Our Dreams (co-presenter with Heather Swain)

Advertising and Media Buying Strategy (co-presenter with Jason Simon)

Beyond Measurement: Making Results Compelling to Non-Marketers

American Marketing Association’s Symposium for the Marketing of Higher Education

November 10-13, 2013

Beyond Measurement: Collecting and showcasing results in a marketing annual report

Slide deck and annual report PDF are on the AMA conference website for attendees. Storify.

CASE Institute for Senior Communications & Marketing Professionals

Faculty member, October 23-25, 2013

  • An Integrated Marketing Revolution – Shaping, implementing and measuring effectiveness of a rebranding effort
  • Integrating digital strategy into a comprehensive marketing plan
  • The Value Equation: Communicating quality and cost, and tackling affordability head on

The Lawlor Group Summer Symposium

June 12, 2013

Integrating Digital Strategy into a Comprehensive Marketing Plan

Storify

American Marketing Association’s Symposium for the Marketing of Higher Education

November 12, 2012

Slides: Case Study: An Integrated Marketing Revolution at Ithaca College

Coverage: Storify

eduWeb Conference

July 30, 2012

Slides: Choose your own adventure marketing mashup

NYSACAC

June 7-8, 2012

Slides: Look before you leap: Research as a foundation for brand identity development

Cornell University Communicators

May 17, 2012

Social media management across a diverse campus

CASE Districts I & II Conference

Marketing & Communications track Spotlight speaker, January 22, 2012

PRSA Finger Lakes Workshop

Keynote speaker, December 1, 2011

Integrated marketing communications + social media

HigherEdLive: Re-branding

July 24, 2011

Watch the episode on YouTube

HighEdWeb Rochester, NY Regional Conference

Keynote speaker, June 27, 2011

Reflect, Repurpose, Restructure, Re-energize: A journey from the last 15 years of the web in higher ed and the road ahead

American Marketing Association’s Symposium for the Marketing of Higher Education

November 7-10, 2010

Advanced Marketing Session Panel: The Success Conversation: A dialogue about how your institution can leverage its online communications to meet its goals

Networking for Professional Advancement & Personal Enrichment: Discussion on personal branding, and using social media for networking, advancement, education and personal development

UCDA Design Summit

Faculty, March 18-20, 2010

Stand out! Customize your institution’s social media presence

Social Media 101

SUNY New Paltz Academic Presentation

March 3, 2010

Professional Communication / Communicating Professionally:

Using the Social Web to Develop a Personal Brand & Network

CollegeWeekLive’s eRecruitment Web Forum

February 17, 2010

eRecruiting with Social Media and a Purpose

Dutchess County (NY) Regional Chamber of Commerce Social Media Conference

January 20, 2010, Poughkeepsie, NY

Facebook, Twitter and your business

Stamats Integrated Marketing Technology conference (SIM TECH)

November 10-12, 2009

Help Me, Help You with Social Media: Learn how to drive before handing over the keys to the company car

AACSB Building B-Schools Symposium

November 3 & 4, 2009

Workshop for Communication professionals: Associate Deans and Innovative Programs Conference

Plenary session for all attendees: Using Social Media to Further Existing Strategic Goals on Your Campus

SUNY New Paltz American Marketing Association’s annual Business Day Conference

Keynote speaker, October 16, 2009

Using the Social Web: 5 Steps to Not Living in Your Parents Basement After Graduation

HighEdWeb

October 4-7, 2009

Enterprise Web CMS for Higher Education

Stamats Integrated Marketing Conference

July 27-30, 2009

Using Social Media to Further Existing Strategic Goals On Your Campus

SUNY CUAD Annual Conference

June 10, 2009

Doing More with Less: Creating an online community for accepted students

SUNY CAP

June 11, 2009

Doing More with Less: Creating an online community for accepted students

Blogging & Student Leadership Webinar

May 6, 2009

New York State Association for College Admission Counseling (NYSACAC) Conference

June 4, 2009

eRecruiting with Social Media

HighEdWeb Regional

April 23-24, 2009

Social Media Storytelling with the .eduGurus
ustream recording

OmniUpdate Users Conference

March 31, 2009

Using OU Campus in a Luminis Portal

SUNY New Paltz: A Class Act – Using Technology in the Classroom

March 3, 2009

Twitter: What is it, how you can use it to network, supplement course material & follow breaking news

SUNY New Paltz Athletics Workshop

February 25, 2009

Social media + athletics: Let’s build excitement

HigherEdExperts.com

February 4, 2009

Recruiting on a budget 101: Master plan to win the social media jackpot with prospective students

OmniUpdate Webcast

December 3, 2008

SUNY New Paltz Tackles the Problem of Portal Content Management
On demand recording (Note: Due to technical difficulties, please skip to 3:57 to start. The slides catch up at 6:30.)

Business Marketing Association of the Hudson Valley

September 23, 2008

Join the conversation: social media + your business

State University of New York Council for University Advancement (SUNY CUAD) Annual Conferences

June 12, 2008
They’re Doing It Without You! Tips on Creating and Navigating Pages on Facebook

June 2006
Using Blogs for Student Recruitment and More

June 2005
Measuring Web Site Success

Presentation Attendee Testimonials

“Rachel Reuben is an exceptional professional. I really enjoyed her sessions, especially this one. She showed in depth examples of her Ithaca College annual report. She answers questions thoroughly and knows the answers through her own experiences.”

“Ms. Reuben provided an engaging overview of ROI tactics and timeliness, and – most importantly – how to use them to build a case for more resources and/or different strategy.”

“Good overview of the basics for assessing & planning resources. Very helpful for anyone stepping into a new role, or stepping up to a management role. Appreciated the suggestions for specific tactics that emerged during group discussion.”

“Engaging! Informational! And I have action items!”

“Best session of the day. I got so much helpful info!”

“I want to say that you were incredible. You did not miss a beat and the information was overwhelming for me, but great!”

“I am extremely impressed with your background and the energy you have. The amount of information you delivered was amazing and helpful. I took the most notes at your from the four workshops I attended!”

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