✔“How are wWe’ve going to do this?”.
I’m a marketing leadership consultant in higher education.
Here’s what I can do for you:
Interim Marketing Support
Staff turnover is a reality, and filling a vacancy can take longer than we plan. It can also be a time to think strategically about staffing needs. If you’re in the process of replacing a key marketing team member and need immediate support, I can help.
Your senior-level staff may be new to higher education, marketing, or the execution of a brand strategy. I’ll report on areas in your program that work well and those that need improvement, and provide realistic action steps.
You lack a project manager or your workflows haven’t been updated in a while, and efficiency is suffering. You’re concerned about whether you have the right tools and staff training. I’ll develop efficient workflows and communications plans.
As a marketing leadership consultant for higher education institutions, I make sure your marketing efforts are targeted, effective, organized, and up-to-date. I collaborate with you to find solutions to complex marketing challenges—on time and on budget. I handle research, systems setup, assessments and planning, to help you reclaim your time.
I partner with colleges and universities to improve and refine their marketing operations. Whether you need guidance during staffing vacancies or internal process development, I’ll help you with everything from strategic oversight and high-level counsel with your university’s senior leadership to project-management action steps.
By managing both the big picture and small details, I streamline your workflow and help your staff work smarter, not harder. As a team, we’ll develop the right message for the right audience, so you can both find the students who are the best fit for your school and boost alumni engagement and support.
Remote, onsite, and combination options are available in the following areas:
Interim Marketing Support
- Develop marketing plans for new or priority academic programs
- Assist with digital marketing
- Serve as a project manager to ensure the efficient flow of work and keep track of budgets
- Ongoing marketing support
- Create systems your new hires can build on, setting them up for success
- Peer, social media, and web assessments
- Staffing, including review, restructuring, and redefining positions
- Agency evaluation and selection
- Planning the implementation of your brand strategy with manageable milestones
- Ongoing counsel, to keep your marketing operation running smoothly
- Auditing your current workflow, and making recommendations for streamlining processes and technology that can assist
- Providing proactive, professional crisis communication training and documentation
- Creating or revising a Licensing & Trademark Enforcement Program
I believe in the power of higher education, and the profound effect it has on the lives of students—and, by extension, the global community. I’ve applied my diverse skills in marketing and communications in the higher education industry to on-staff work in leadership positions in both public and private institutions, as well as with marketing and digital agencies. I fuse that experience into a comprehensive, strategic approach to marketing that identifies challenges and develops creative solutions to help your department excel.
The Benefits of Marketing Leadership
Working with me means you’ll get the wide-ranging experience of a 20-year veteran of higher education, and a certified New York State Women-owned Business Enterprise (NYS WBE). Having worked in both public and private universities in a variety of senior leadership roles, I’m uniquely positioned to understand the marketing challenges facing your university and creative solutions for overcoming them.
Support network I’ll give you a fresh perspective on communicating your university’s distinction, and the right channels to do it—and then analyze the results. My network becomes your network, so you’ll always feel fully supported in your work, even if you’re currently filling staff vacancies.
Plan of action I’ll provide assessments, actionable recommendations, processes, and workflows for your staff, so new team members can hit the ground running—and experienced employees can enjoy the peace of mind that comes with knowing that both your university’s and their best interests are being looked out for.
Rachel is simply one of the most insightful and experienced higher ed marketing professionals in our industry. She has deep understanding of organization, managing leadership, best practices, digital marketing, advertising strategies, issues management and so much more. Rachel recently led an assessment for us and worked to benchmark and identify organizational structures and tools/resources in supporting a capital campaign. Her work was thorough and greatly valued by our client.Jason Simon
Rachel is an invaluable partner and resource to any organization. She has deep knowledge and expertise across a myriad of marketing topics and strategies and is able to translate her contributions into effective action. She worked with my team to identify necessary improvements to our crisis communication plan. She was extremely organized and detail-oriented, resulting in comprehensive documentation and enhanced emergency preparedness across campus. The quality of her work reflects her diverse higher education experience and her ability to see the big picture on any project.Molly Polk