Exciting new chapters

It is with great excitement that I share I am joining digital marketing agency OHO Interactive in a new role as their Vice President, Account Strategy. I will be expanding OHO’s higher education practice and bringing new perspectives to their clients on long-term strategy, organizational design, and enrollment marketing.

Rachel Reuben Consulting, LLC, which I founded in September 2015, will be closing as of February 28, 2020, which feels bittersweet. However, many of the services I have been offering will be coming with me to OHO as we look to expand the agency’s offerings. I will be working remotely from my home office in upstate New York.

I have worked in the higher education industry nearly exclusively since 1998 and am thrilled I get to continue to do so in this new role. From 1998-2010 I worked at the State University of New York at New Paltz as their Web Editor, Web Coordinator, and then Director of Web Communication and Strategic Projects. In 2010 moved to Ithaca to work for Ithaca College as their Associate Vice President for Marketing and Communications for four years, and then was hired by Colgate University to be their Vice President of Communication. I started Rachel Reuben Consulting, LLC in September 2015 and have worked with numerous colleges/universities, agencies, and some small businesses and nonprofit organizations. I have held contracts as an interim VP for marketing and communications, an interim executive director of marketing, and had many special projects working alongside CMOs and other marketing leaders to help them improve their marketing operations with a common goal of growing enrollment.

I honestly never had a dream of owning my own business. I kind of fell into it and thought, “hey, why don’t I keep doing this for a little while?” A little while turned into 4.5 great years. I’ve had fantastic partnerships with several agencies that either referred work to me or brought me in as a subcontractor to bring my expertise into segments of their client projects. I’ve had executive search firms refer me for interim leadership roles and onboarding new CMOs. Past clients have referred me to their colleagues at other institutions. My network is deep from being in this industry for nearly 25 years, attending countless conferences and speaking at most of them. I still get calls from people who came to one of my presentations from nearly 10 years ago. Who knew I was marketing for my future business I didn’t even know I’d one day have back then? This network is what kept me in business for these past 4.5 years and for that, I am enormously grateful.

I’m also moving into an exciting new chapter personally, as well. I’m getting married to the man of my dreams in April, I’m becoming a stepmom to two sweet kiddos, and we’re closing on and moving into our new house this spring. Spring of 2020 is definitely going to be a season I won’t ever forget.

Thank you for coming along on this journey with me.

6 comments

  1. Congratulations. Your happiness and success is well deserved! You have been a driver of good in the world of Higher Education and I am sure will continue to be as you move forward in your new role.

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