It is with great excitement that I share I am joining digital marketing agency OHO Interactive in a new role as their Vice President, Account Strategy. I will be expanding OHO’s higher education practice and bringing new perspectives to their clients on long-term strategy, organizational design, and enrollment marketing. Rachel Read more…
I’m delighted to share that I have been selected as a speaker for this year’s 2018 Own It! Entrepreneurial Women’s Conference in Ulster County, NY at The Darlene L. Pfeiffer Center for Entrepreneurial Studies at SUNY Ulster. My workshop is entitled, “Know Enough to Be Dangerous in Social Media Marketing.” Stand out in Read more…
I am pleased to share that Rachel Reuben Consulting, LLC is now a New York State Certified Women-Owned Business Enterprise. For state agencies and other organizations needing to meet a business requirement to have a certain percentage of work being contracted to someone with this certification, particularly in the areas of Read more…
I recently had the opportunity to review the new book, The Enrollment Growth Playbook: How to Launch, Market, & Grow Successful Online & On-Campus Programs, by Helix Education. This book is chock-full of actionable insights that can help any institution make significant strides to increase their enrollment. Gone is the Read more…
Facebook memories reminded me the other day that it has been one year since I officially began my consulting business. What a ride it has been! I am thrilled to have this opportunity to work with colleges, universities, solopreneurs, small businesses, non-profit and faith-based organizations. I’ve had the great pleasure Read more…
This article was originally published on InsideHigherEd’s Call to Action Blog on February 9, 2016. Last month there was a great deal of hype about Peach, a new social network that seemingly came out of nowhere. It is a bit like Facebook (lite), Twitter and Tumblr combined. You can post a Read more…
I recently conducted a market research project for a company who is looking to extend their existing product to provide better solutions for career services offices and help universities tell better stories to key audiences. Their product is currently in use by more than 300 colleges and universities nationwide, primarily Read more…
It’s a new year. Time for a fresh start with New Year’s resolutions, goals, promises, or pacts. Some wait and enjoy a spring cleaning ritual. I like to tidy up my digital life on a regular basis. Simplify and standardize is my mantra. Our lives have become a cluttered digital mess. Read more…
I was just reading an article on Inc.com called “12 Things You Need to Really Get Rid of in the Next 12 Months.” #3 leapt off the page at me, but not entirely for the reasons the author likely intended. Stop thinking you’re on your own. When friends and family Read more…
[et_pb_section bb_built=”1″][et_pb_row][et_pb_column type=”4_4″][et_pb_text _builder_version=”3.14″] Tomorrow, Thursday, November 12 at 2 p.m. ET I will be joining Chris Foley Pilsner, the Chief Marketing Officer of Isenberg School of Management at UMASS Amherst, and Melissa Koehler, who heads up the higher education practice at Forge Worldwide based in Boston, for a live online session using a new Read more…