Live Blogging: Eye on the Prize-Implementing Technology w/ an Eye on ROI

Live blogging Karlyn Morissette’s (@KarlynM) session *Watch the presentation Video* “ROI: the magic number will make you look like a golden god” What’s the difference between marketing and communications: two way communication informative vs. persuasive two jobs/directors instead of one job MarketingProfs.com: “communications makes marketing tactics tangible” Place to start Read more…