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Tomorrow, Thursday, November 12 at 2 p.m. ET I will be joining  Chris Foley Pilsnerthe Chief Marketing Officer of Isenberg School of Management at UMASS Amherst, and Melissa Koehler, who heads up the higher education practice at Forge Worldwide based in Boston, for a live online session using a new technology called Blab.

Forge’s “Thinking Out Loud” Blab Series is getting the party started early for the 2015 AMA Higher Ed Conference, which I will be attending next week. We’ll have a live and lively discussion of the opportunities and challenges facing higher ed marketing today. Some of the topics we’ll talk about include:

  • The cultural and organizational challenges that are unique to higher ed marketing;
  • The challenges of content marketing in a fast-paced marketplace;
  • AMA Higher Ed Symposium sessions we’re all looking forward to and why;
  • Tips for first timers at the AMA Higher Ed Symposium.

What is Blab? According to Mashable, it’s like Periscope for groups of friends. It’s also somewhat like a Google Hangout, but has interactive Q&A features that are very neat. Here’s a screenshot from our test last week.

Photo of our test Blab session

My friends at Forge have been paying for some Twitter ads to promote this event. Subscribe on Blab and join us tomorrow!

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Categories: ConferencesWebinars


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