Webinars

Thinking Out Loud with Forge Worldwide

Tomorrow, Thursday, November 12 at 2 p.m. ET I will be joining  Chris Foley Pilsnerthe Chief Marketing Officer of Isenberg School of Management at UMASS Amherst, and Melissa Koehler, who heads up the higher education practice at Forge Worldwide based in Boston, for a live online session using a new technology called Blab.

Forge’s “Thinking Out Loud” Blab Series is getting the party started early for the 2015 AMA Higher Ed Conference, which I will be attending next week. We’ll have a live and lively discussion of the opportunities and challenges facing higher ed marketing today. Some of the topics we’ll talk about include:

  • The cultural and organizational challenges that are unique to higher ed marketing;
  • The challenges of content marketing in a fast-paced marketplace;
  • AMA Higher Ed Symposium sessions we’re all looking forward to and why;
  • Tips for first timers at the AMA Higher Ed Symposium.

What is Blab? According to Mashable, it’s like Periscope for groups of friends. It’s also somewhat like a Google Hangout, but has interactive Q&A features that are very neat. Here’s a screenshot from our test last week.

Photo of our test Blab session

My friends at Forge have been paying for some Twitter ads to promote this event. Subscribe on Blab and join us tomorrow!

Questions & Answers from eRecruiting Web Forum

Whew. Nearly 500 people tuned in to my session, eRecruiting with Social Media and a Purpose this afternoon as part of the CollegeWeekLive/Chronicle of Higher Education eRecruitment Web Forum. There were a ton of questions I didn’t have time to get to during the live presentation (120!!), so I’ve answered the ones I didn’t get to below. Did you miss the live presentation? The folks at CollegeWeekLive have made it available to watch on-demand.

Read more

Register for “Recruiting on a budget 101: Master plan to win the social media jackpot with prospective students”

Saving Big: Winning strategies to get better results even with a crunched budget: February 4 & 5, 2009

“Saving Big” is a 2-webinar series that will show you how embracing the right digital approach can help you dramatically cut costs while still meeting the needs of your target audiences. It will show you why and how social media can become a very budget-friendly asset in the battle to attract, engage and win over the brightest, but also why and how to save on any publication budgets without alienating readers and compromising editorial quality.

Recruiting on a budget 101: Master plan to win the social media jackpot with prospective students
.eduGuru Rachel Reuben, who is also the Director of Web Communication and Strategic Projects at SUNY New Paltz, will explain how to make the most of social media to upgrade your recruitment strategy and differentiate your institution. She will also share a road map to help your admissions office catch up with the latest recruiting techniques at a fraction of the more traditional approach’s cost.

Taming the print beast: How to stretch the publication dollars of your institution
Joe Hice, AVP for Marketing and Public Relations at the University of Florida, will help you understand why you should give a closer look at your publication budget in these tough economic times. He will also share the winning strategy (as well as some practical tips) that led UF to save more than a million dollars on its publication budget.

For more information, visit the HigherEdExperts.com site.

Improving Your Student Portal: Free 30 Min. Webinar this Wednesday!

I’m presenting a free Webinar this Wednesday at 2 p.m. ET in conjunction with the folks at OmniUpdate to talk about a project we’ve been doing for first year students for the last two years in our portal, Luminis. We recently started using OmniUpdate within Luminis, which has made the content management aspect of this project way more manageable.

I’m going to talk about:

  • how we made the My First Year tab within our Luminis portal (my.newpaltz.edu) a success
  • how we made the management of this portal easier using OmniUpdate
  • how we technically “finagled the code” (yes, that’s technical!) in Luminis to enable portal channels to be easily editable

Register today! If you have already registered, e-mail me (rachel dot reuben at gmail dot com) or tweet me (@rachelreuben) and tell me who you are and what you’re hoping to get out of this! There’s still time for me to customize this presentation!

Date: Wednesday, December 3, 2008
Time: 2:00 PM Eastern
Cost: FREE!
Location: Online – your computer, your location.