Rachel Reuben Consulting, LLC

Whew. Nearly 500 people tuned in to my session, eRecruiting with Social Media and a Purpose this afternoon as part of the CollegeWeekLive/Chronicle of Higher Education eRecruitment Web Forum. There were a ton of questions I didn’t have time to get to during the live presentation (120!!), so I’ve answered the ones I didn’t get to below. Did you miss the live presentation? The folks at CollegeWeekLive have made it available to watch on-demand.

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Last August Facebook gave Pages administrators the ability to publish their Facebook updates to their Twitter accounts automatically. Administrators can decide whether to share updates with their Twitter followers at all, and if so, which type of information to share, such as status updates, links, photos, notes, and events.

This, my friends, is what my friend Chris Brogan has coined “robot activity.” I agree and would go further and say you shouldn’t do it.

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This morning I presented a couple of workshops for the Dutchess County Regional Chamber of Commerce (NY) on Facebook and Twitter, and how they can be effectively used by small businesses. Both sessions were packed with very interesting people, representing health care organizations, personal training, sports marketing, tourism, and so many more. I was particularly excited to meet Megan Ogulnick, who recently moved to this area from Chicago, to fill the roll as Manager of New Media for the Hudson Valley Renegades, and look forward to collaborating on some local networking opportunities.

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“Every new beginning comes from some other beginning’s end.” (Closing Time, Semisonic.)

I started graduate school with the hope that I could bring greater value to my current position, and someday advance my career in the field of marketing and communication in higher ed. After three and a half years, I earned my MBA in marketing and management in December.

In November 2008, I met some amazing people at the Stamats SIM Tech Conference, and those connections have been instrumental in much of what I’ve been able to accomplish since. I joined the .eduGuru blogging staff in December 2008, which gave me the opportunity to start blogging for the first time, make some wonderful connections, and became one of the primary forces thrusting me into a whirlwind of conference presentations in 2009.

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Looking for something new to try this spring for your recruiting efforts? I recently saw a demo for CollegeWeekLive and was quite impressed with its features and the possibilities it creates for recruiters across the country.

Side note: This may seem like a sales pitch, but it’s not. I don’t work for CollegeWeekLive, nor am I a current client. I’m just an impressed individual who works in marketing and communication at a university, and wanted to share this with you, as I hadn’t heard much about them before seeing this demo.

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