Bio
Rachel Reuben is the Director of Web Communication & Strategic Projects in the Office of Public Affairs at the State University of New York at New Paltz, where she has worked in various Web, public relations, and marketing capacities since 1998. She is a member of the .eduGuru blogging team at http://doteduguru.com, and is a regular speaker at conferences.
At New Paltz, Rachel oversees the Web Management Office, Welcome Center, and the Distinguished Speaker Series. She is an active member of the Emergency Response Team, coordinating communication efforts, and the President’s Brand Marketing Taskforce.
Rachel holds an associate’s degree in business administration/marketing, and a bachelor’s degree in communication and media/organizational communication with a minor in marketing. She is currently pursuing her MBA in marketing and management, which she will receive in December 2009.
During her tenure at SUNY New Paltz Rachel has overseen four major redesigns of their main site (www.newpaltz.edu, expecting #5 this year), has implemented the OmniUpdate content management system, the e2campus mass notification system, and initiated several e-recruiting efforts for the college, including the use of social media.
Under her direction, the New Paltz Web site has been awarded the SUNY Council for University Advancement (SUNY CUAD) Award for Excellence Best of Category three times in the last eight years, in addition to several other awards.
Rachel has presented throughout the Hudson Valley, NY region for chambers of commerce, business meetings, the Business Marketing Association, and SUNY CUAD conferences on topics including social media, Web accessibility, information architecture, and Web site redesign best practices and pitfalls. She has a number of presentations scheduled for 2009.
Find me on:
.eduGuru
- Inbound School Marketing Slides: Whipple Hill User Conference ‘09 July 1, 2009 Kyle James
- Win a Stamats SIM Tech registration! June 30, 2009 Karlyn Morissette
- Doesn’t Matter What You Call It, An Inquiry Is a Lead June 24, 2009 Kyle James
- Twitter: WIIFM? Ask @TechSmith. June 19, 2009 Nikki Massaro Kauffman
- Easy ROI on Facebook Ads June 18, 2009 Karlyn Morissette