Rachel Reuben is a marketing and Web communication professional in the higher education and small business industries.

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Tackling digital overload: Simplify & standardize

Aug29

Are you overwhelmed by one or more inboxes? Is your todo list a bunch of post-it notes all over your desk? Do you have a pretty good organizational system but could use some efficiency fine tuning? Go read Bit Literacy. (Big thanks to Karine Joly for turning me on to this Friday.) I’m only six chapters in, and I’m already applying the author’s advice and practices. (Side note: This is the first book I’m reading on my iPad, as well as my first Kindle app book. I’m a fan already.)

I’ve become digitally overwhelmed and overloaded. I’m completely in love with my new job, but we sure do use a lot of different systems there. I’m adapting to a new way of managing my calendars (personal+work), contacts (personal+work), and email (work). In addition to these systems, I’ve been trying to integrate my todo list manager, Remember The Milk (still failing on that for work, but active user for personal stuff). Throw in that mix the following that I now use:

  • One paper notebook full of notes & scattered action items
  • Paper files in a desk drawer and in my commuter tote
  • network drive for department file sharing
  • network drive for personal files
  • myHome (portal) community groups for some committees / working groups (files+discussions)
  • activeCollab for web and recruitment marketing projects (project management status, discussions, files)
  • FileMaker Pro for print projects
  • Google wiki as a repository for some documentation and notes
  • Google docs
  • Dropbox

To add to this digital overload, there’s also messages coming at me via social media on Twitter, Facebook, LinkedIn, Foursquare, and via SMS. And, I’ve just started using Evernote as a test to see if this might help me organize. The jury is still out on that one.

It’s too much! I can’t remember where virtually anything is saved. I need the Mac’s “Spotlight” feature in my brain! I’m on a mission to simplify and standardize. Reading Bit Literacy is just step three. (Step one was identifying all of these items, step two was ordering a label maker and new file folders for work. Hey, it’s a process.) Once I feel more in control and organized personally, I’m going to attempt to take on these systems at work and see if there’s any way we can simplify and standardize as a group.

Reading this book has also been effective in helping me realize I’m not a total disaster. I actually have some really good organizational practices in place – I just got hit with a whole lot of change at once, and it’s piled up to the point that I’m digitally overwhelmed. Time to take control of all those bits.

Today’s success: I had an email induction ceremony to achieve personal inbox emptiness. I have only one message in my personal inbox that requires me to make a decision on tonight. I’ve never seen my inbox this size. Step two – my work account. Tomorrow.

I think this could be an interesting process, and I’m going to try to keep up with documenting my personal progress with this effort here. I’m always on the lookout for new tools that will help me simplify and be more efficient. I’ve heard lots about GTD and Things. I’ve also read and watched a video about goodtodo.com, which was developed by the author of Bit Literacy. I’m actually not convinced to switch to that, as Remember the Milk has been working just fine for me — it’s integrating the work stuff and keeping track of who I delegate certain tasks too that I don’t have a good process for yet. (Delegation & having a “someday” list are two features I wish Remember the Milk would implement.)

How do you handle digital overload? What tools and processes do you have in place to not let the bits overwhelm you?

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A new role, a new location

Jun2

It is with great excitement I announce that I have accepted the position of Associate Vice President for Marketing Communications at Ithaca College. I am joining a staff of extremely talented, creative, passionate individuals and will lead the Marketing Communications office to help set priorities for our efforts that align with the College’s strategic direction. We’re about to kick off a brand identity initiative, which many of you know I’ve been integral with in my current position at the State University of New York at New Paltz.

Leaving New Paltz will be bittersweet. I started as an undergraduate transfer student at New Paltz in August 1996, and have been there ever since. I began as an intern in the marketing office in the Campus Auxiliary Services company at New Paltz, did a bit of freelancing to develop many department’s very first Web sites, and then was hired as the College’s first full-time Web professional right after graduation in May 1998. A couple years later I was promoted to Web Coordinator, and then five years later to Director of Web Communication & Strategic Projects. I’ve grown the College’s site from approximately 10 pages to more than 25,000, and have hired two full-time Web Developers to assist with the College’s Web services.

In February 2006 I opened the College’s first Welcome Center, and have continued daily oversight and management of the staff and the Center. I’ve implemented the OmniUpdate Content Management System, two different mass notification systems for emergency alerts, led the College’s social media activity, and have served as an active member of the President’s Brand Marketing Taskforce, and the Emergency Rseponse Team. Last summer I was named Team Lead for the Creative Services Team, which includes the 10 staff members from the Office of Communication & Marketing (media relations, Web services, design services, print services, video services) and Arts Services. In December, I earned my MBA in marketing and management from New Paltz.

My last day at New Paltz will be Friday, June 25 and will begin my new position at Ithaca College on Monday, July 12.

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It’s not just about Print and Web

Apr13

Over on the Intermedia blog, Charlie Melichar recently posted Integration & Separation – print and web. I’d like to expand further on that with my thoughts.

When I was first hired as a Web Editor for a university in 1998, my position was created to re-purpose print documents for the Web. Print drove everything. Twelve years later this is still quite the hot, and rather unresolved, topic. The  transition now seems to be primarily financially driven. Due to budget cuts many are cutting back on printing to save money.

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Stand Out! Customize Your Institution’s Social Media Presence

Mar19

This morning I presented to a group of ~80 higher education colleagues who work in creative services offices for colleges and universities across the country. My session, Stand Out! Customize Your Institution’s Social Media Presence went beyond yesterdays Social Media 101 session and got under the hood with seven social networking sites to equip these designers with the specs and knowledge needed to customize their college’s presence.

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Questions & Answers from eRecruiting Web Forum

Feb17

Whew. Nearly 500 people tuned in to my session, eRecruiting with Social Media and a Purpose this afternoon as part of the CollegeWeekLive/Chronicle of Higher Education eRecruitment Web Forum. There were a ton of questions I didn’t have time to get to during the live presentation (120!!), so I’ve answered the ones I didn’t get to below. Did you miss the live presentation? The folks at CollegeWeekLive have made it available to watch on-demand.

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