I partner with colleges and universities to improve and refine their marketing operations. Whether you need guidance during staffing vacancies or internal process development, I’ll help you with everything from strategic oversight and high-level counsel with your university’s senior leadership to project-management action steps.
By managing both the big picture and small details, I streamline your workflow and help your staff work smarter, not harder. As a team, we’ll develop the right message for the right audience, so you can both find the students who are the best fit for your school and boost alumni engagement and support.
I believe in the power of higher education, and the profound effect it has on the lives of students—and, by extension, the global community. I’ve applied my diverse skills in marketing and communications in the higher education industry to on-staff work in leadership positions in both public and private institutions, as well as with marketing and digital agencies. I fuse that experience into a comprehensive, strategic approach to marketing that identifies challenges and develops creative solutions to help your department excel. Learn more
Let’s work together to transform marketing challenges into marketing opportunities. Get in touch
"Rachel worked at California College of the Arts for nearly a year as a consultant and subsequently Interim VP for Marketing and Communications. Her blend of experience and skills helped us manage and bridge a critical leadership change in that area. In all aspects, Rachel was a keen strategic partner for me, and a sharply productive member of our senior leadership team. She is smart and focused, knows how to prioritize competing needs, and unfailingly collaborative. She was a joy to work with and I enthusiastically recommend her."
"Rachel Reuben provided valuable enrollment marketing support to Teachers College as we were launching new online programs and growing our operation. From the outset, she proved to have deep technical and structural knowledge, experience and saavy in the higher ed landscape--all of which helped us to make sound decisions and to be more nimble. She consistently demonstrated an extermely high level of professionalism and organization in her work, and she is notable in her ability and willingness to offer both high-level strategic counsel, and a roll-up-your-sleeves approach to getting things done.
Rachel is solutions-driven and excelled at spearheading projects that involved research and quick turnarounds, driving and supporting social media and email marketing campaigns through writing, vendor relations, execution and data analysis. Rachel is also a pleasure to work with, and I highly recommend her to businesses and institutions looking for marketing support."
"I had the pleasure of working with Rachel in her role as Interim VP of Marketing and Communication at the California College of the Arts. We worked together on the staffing of many openings on the team including the successful onboarding of a new VP. Rachel skillfully managed a very complex budget and navigated some complex employee team dynamics. She was a great partner, and someone I really enjoyed working with. Any company would be lucky to have her on their team!"
It is with great excitement that I share I am joining digital marketing agency OHO Interactive in a new role as their Vice President, Account Strategy. I will be expanding OHO’s higher education practice and Read more…
I’m delighted to share that I have been selected as a speaker for this year’s 2018 Own It! Entrepreneurial Women’s Conference in Ulster County, NY at The Darlene L. Pfeiffer Center for Entrepreneurial Studies at SUNY Ulster. Read more…
I am pleased to share that Rachel Reuben Consulting, LLC is now a New York State Certified Women-Owned Business Enterprise. For state agencies and other organizations needing to meet a business requirement to have a certain Read more…