The following is a guest post by Mike Petroff, Web Manager for Enrollment at Emerson College. Mike leads Web marketing and recruitment efforts for undergraduate and graduate admission. He also chairs the Social Media Group at Emerson, working with several departments to develop strategies and policies for the college’s social media presence. You can connect with him on Twitter or LinkedIn.
If you are a staff member involved in your college’s Facebook presence, you are probably well aware of the “FacebookGate” fiasco with many Class of 2013 groups. As a result of Facebook’s sweeping approach to delete groups in question, colleges lost established communities even after some gained control of their Class of 2013 groups by becoming administrators and removing non-applicants.