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Creating an exclusive online community for fall 2009 accepted students

A couple of weeks ago I argued reasons why it might be more effective to piggyback on existing strategies that exist at your institution rather than create a stand alone social media strategy. In this post I alluded to considering your Facebook Fan Page like a Cafe, which was inspired Read more…

By Rachel Reuben Senor, 16 years ago
marketing

Do we really need a social media strategy?

If you’re having a hard time convincing your administration that social media is worth the investment, try coming at it from a different angle — and I’m not suggesting writing the “social media strategy” we’ve all been hearing about lately. My theory? Piggy back on existing strategies at your university. Stamats Read more…

By Rachel Reuben Senor, 16 years ago

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