Tag: conference

Help Shape Our Presentation for the AMA Symposium for the Marketing of Higher Education

Reposted from Michael Stoner’s blog so we can collect comments here.

By: Michael Stoner

One of the main reasons I’m looking forward to the AMA Symposium for the Marketing of Higher Education this year (fyi: #amahighered) is because I’m doing an Advanced Marketing Session with Fritz McDonald from Stamats and Rachel Reuben from Ithaca College. Entitled “The Success Conversation: A dialogue about how your institution can leverage its online communications to meet its goals,” we’re hoping that we (and you: see below for how you can contribute) will be able to start a real conversation about how to be successful with an institution’s most important marketing channels.

Here’s the description of the session we submitted to AMA:

Need a moment? It’s not easy, fast, or cheap to make choices when technology is constantly evolving. There’s a staggering array of tools to use, trends to follow, and people urging you to do more. Still, achieving an excellent online presence isn’t a nice-to-have in 2010: it’s a necessity. Building a cohesive, broad-reaching, and successful Internet brand is a marriage of art, artifice, technology, and culture—and a challenge for everybody. In this session, we’ll encourage you to take a deep breath and join a conversation. We’ll pinpoint fundamental questions you should ask, look at what works (and what doesn’t) and explore some significant trends. What you’ll get out of it: a team of multiple, complementary and overlapping perspectives and the opportunity to articulate your challenges and success stories.

This is an ambitious agenda, and we need your help. We’ve posed a number of questions to that we’re going to use to start the conversation. We’d love to have your feedback: please let us know what you’d like to share with colleagues in marketing for colleges and universities. Share your thoughts about one, or all, of these questions that we believe are fundamental to building a coherent online brand:

  • What are the primary challenges/issues that are top of mind of people for people focusing on their institution’s online presence (websites, social media, etc.)?
  • What are fundamental questions you should be asking about your institution’s online presence in 2010-2011?
  • What have we learned that works—and doesn’t work?
  • Are there significant trends that marketers should be paying attention to?

Personally, I’m really excited about doing this session with Fritz and Rachel. They’re smart and insightful: it should be an inspiring session. Even more so if we have your help!

Join the whole .eduGuru crew live, Thursday 4/23 at 3:15 p.m. EDT

On April 23-24, 2009, Cornell University will be hosting the HighEdWeb Regional Conference. The .eduGuru Crew is scheduled for a session at 3:15 p.m. EDT on the 23rd called “Social Media Storytelling with the .eduGurus.” Only one of us will be there in person, but the rest of the crew will be joining the session virtually. We’d like to invite our readers to also join us virtually!

Mark Anbinder from Cornell University has graciously agreed to ustream our session live. Follow this link to join our ustream channel on Thursday, April 23 and 3:15 p.m. EDT.

During the live stream, we should also appear below:
Live Streaming by Ustream.TV

We’re hoping to pull off a minor technical feat for this session. Stay tuned and watch it all unfold…

OmniUpdate Users Conference Next Week

Next week I’ll be heading to the OmniUpdate User Conference to give a presentation on a project we implemented on our campus a couple of years ago called the “My First Year” tab. The official presentation title is, “Using OU Campus in a Luminis Portal.” The “My First Year” project was mentioned in a Campus Technology article last year, and I published an article in NACAS College Services magazine (PDF) about it.

Based on student opinion survey feedback, the Division of Student Affairs at SUNY New Paltz determined they needed to make more outreach efforts to better communicate the services their division offers. A group of them came to me outlining their goals, and at the same time I was looking into other ways we could better utilize our new portal, Luminis, by SunGard Higher Education. The two ideas merged together, and we found a way to better communicate student affairs services to first year students. We’re now at the end of the second year of this project and evaluating what we’ll do with next year’s cohort. I’ll talk briefly about that at this conference, and will be blogging about it here as part of the on-going Café New Paltz series.

I’ve been a very happy OmniUpdate customer just over four years, using their OU Campus CMS product on our campus. An added bonus of going to this conference – they’re going to be filming me for their “Web site Hero” video series.

Mark Greenfield from the University of Buffalo will be the opening keynote speaker (@markgr on Twitter). We’ve started the hash tag #ouusers for tracking conference chatter through Twitter, Flickr, YouTube, etc.

Are you going to the conference? I’d love to meet you. Let me know in the comments, and be sure we’re connected on Twitter (@rachelreuben) if you’re there too.