Whew. Nearly 500 people tuned in to my session, eRecruiting with Social Media and a Purpose this afternoon as part of the CollegeWeekLive/Chronicle of Higher Education eRecruitment Web Forum. There were a ton of questions I didn’t have time to get to during the live presentation (120!!), so I’ve answered the ones I didn’t get to below. Did you miss the live presentation? The folks at CollegeWeekLive have made it available to watch on-demand.
The Division III Management Council just released their newly adopted “noncontroversial change to the Division III electronic transmissions limitations.” They’ve given it a retroactive effective date of August 1, 2008 to match when their original legislation went into effect. They’ve also released this article: “DIII Council opens up use of social-networking media”
- “Division III institutions now are free to use such media as Facebook and Twitter to publicize game results and other athletics news without worrying whether prospective student-athletes are receiving those “electronically transmitted” messages, provided the communication meets some new objective guidelines established by the Division III Management Council.”
The original bylaw said:
“Electronically transmitted correspondence that may be sent to a prospective student-athlete by, or on behalf of, a member of the institition’s athletics department staff is limited to electronic mail and facsimiles. All other forms of electronically transmitted correspondence (e.g. instant messaging, text messaging and social networking Web sites) are prohibited.”
They’ve now added to this — “except as specified in this section.”
- “Any member of the general public may become a member of the group to which the electronic transmission is sent.”
- In other words, no closed/gated online communities
- “A prospective student-athlete who chooses to receive electronic transmissions through the electronic service must retain the ability to decline receipt of the communications at any time or may unsubscribe from all electronic service at any time.”
- In other words, use common sense and always have unsubscribe options with all forms of communication.
- “The content of any electronic transmission that is sent to a public group that may include prospective student-athletes must be the same for all members of the group (e.g. news alerts, admissions and alumni information, scores) and of a general nature.”
- We can’t send custom content to recruits.
- “The proposal does not allow direct person-to-person electronic communication with an individual prospective student-athlete sent by a member of the athletics department staff, or on their behalf, (e.g., instant messaging, comments via MySpace, Wall-to-Wall via Facebook, direct messaging via Twitter) except via electronic mail or facsimile. Further, the proposal ensures the communications are being sent from the athletics department or the institution, and not from the individual members of the athletics department acting on their own.”
This last paragraph is most crucial, and makes it even more important for collaborative efforts on your campus. Your athletic director likely received this communication (it was e-mailed at 9 a.m. ET this morning, July 22), but it may be a bit confusing for those that don’t have a great understanding of the various tools. From that e-mail, they offer this example:
- “If your coach uses Twitter or Facebook on their own for communication of athletics related information, and that information is delivered to prospective student-athletes, you will need to report that violation.”
Am I the only one thinking they’ve contradicted themselves here? On one hand they’re saying if it’s generic information and publicly available to anyone, then why would a coach disseminating that same public information in a public space be in violation?
Here is the complete PDF that was attached to the e-mail communication this morning. I’d love to hear your take on it.
A couple of weeks ago I argued reasons why it might be more effective to piggyback on existing strategies that exist at your institution rather than create a stand alone social media strategy. In this post I alluded to considering your Facebook Fan Page like a Cafe, which was inspired by Chris Brogan’s post entitled, “Cafe-Shaped Conversations.” After putting the two together, and brainstorming with some colleagues, we came up with “Cafe New Paltz,” an exclusive online community for fall 2009 accepted students. We’re using Ning and will launch this on January 2.
I teamed up with a colleague in our Office of Undergraduate Admission (Shana), who I’ve worked closely with on our Facebook Fan Page over the last year, among other eRecruiting-related initiatives, as well as my graduate assistant. My Senior Web Producer has an uncanny way of seeing inside my head and making my visions become a design reality (see graphic on right).
The idea Shana and I pitched her boss builds on their strategy to increase the academic quality of our incoming fall 2009 student body. There are more specific goals within that overall theme that I’m not going to disclose here, but this is a trend we’ve been working on for many years.
We’re going to start by inviting the ~1,400 early action accepted students into this community when we send them an e-mail through Ning’s invitation feature on January 2. Around March 1 we plan to invite the general accepted students pool to join in.
My graduate assistant and Shana’s intern will be serving as the community’s “baristas.” They have been working together to develop ideas for the content they’re going to produce inside this community. They will have weekly videos called “Flavor of the Week,” and every video will end with an actionable request to engage the accepted students to produce content of their own within the community. Shana is even sewing them custom aprons to wear. 🙂
This is an exciting new adventure for us, although I know there are many universities have created communities for accepted students for the last few years. I plan on this being the first post in a series of posts about “Cafe New Paltz” that will document this project and the milestones along the way. I’m hoping it will be a resource for those who have not started something like this, and can be a place where we exchange ideas to build stronger communities for our students. Given the tight budget climate, this is the type of initiative that can score big for little financial investment.
This project is extremely timely given the recent Facebook scandal for the class of 2013 groups. I know these accepted students will still use Facebook, but I’m glad we’re giving them a safe, gated community to interact with each other without any squatters trying to take advantage of them.
Tell us about your community! Or, are you trying to start one for the first time?