socialmedia

Stand Out! Customize Your Institution’s Social Media Presence

This morning I presented to a group of ~80 higher education colleagues who work in creative services offices for colleges and universities across the country. My session, Stand Out! Customize Your Institution’s Social Media Presence went beyond yesterdays Social Media 101 session and got under the hood with seven social networking sites to equip these designers with the specs and knowledge needed to customize their college’s presence.

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By Rachel Reuben Senor, ago

Questions & Answers from eRecruiting Web Forum

Whew. Nearly 500 people tuned in to my session, eRecruiting with Social Media and a Purpose this afternoon as part of the CollegeWeekLive/Chronicle of Higher Education eRecruitment Web Forum. There were a ton of questions I didn’t have time to get to during the live presentation (120!!), so I’ve answered the ones I didn’t get to below. Did you miss the live presentation? The folks at CollegeWeekLive have made it available to watch on-demand.

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By Rachel Reuben Senor, ago

Don’t Link your Facebook Fan Page and Twitter Statuses

Last August Facebook gave Pages administrators the ability to publish their Facebook updates to their Twitter accounts automatically. Administrators can decide whether to share updates with their Twitter followers at all, and if so, which type of information to share, such as status updates, links, photos, notes, and events.

This, my friends, is what my friend Chris Brogan has coined “robot activity.” I agree and would go further and say you shouldn’t do it.

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By Rachel Reuben Senor, ago

Protecting your College’s Intellectual Property on Facebook: Learning from the Class of 2014 Groups

The following is a guest post by Mike Petroff, Web Manager for Enrollment at Emerson College. Mike leads Web marketing and recruitment efforts for undergraduate and graduate admission. He also chairs the Social Media Group at Emerson, working with several departments to develop strategies and policies for the college’s social media presence. You can connect with him on Twitter or LinkedIn.

If you are a staff member involved in your college’s Facebook presence, you are probably well aware of the “FacebookGate” fiasco with many Class of 2013 groups. As a result of Facebook’s sweeping approach to delete groups in question, colleges lost established communities even after some gained control of their Class of 2013 groups by becoming administrators and removing non-applicants.

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By Rachel Reuben Senor, ago

Interview with CampusTweet.com

Last week one of my friends on Twitter tweeted, “Just added myself to http://campustweet.com  – Ithaca College and Georgetown University.”

My immediate thought — is this another one of those sites that’s going to create buzz most of the day by our circle of common friends and then fade, or could this one actually stick? Lots of friends tweeted questions about it as more and more tweets “Just added myself to ….” came across the stream. The folks at campustweet.com (@campustweet on Twitter) were kind enough send me their e-mail address so I could ask them eight questions about their service. Here’s the interview.

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By Rachel Reuben Senor, ago

Division III Releases Social Networking Rule Change for Communicating with Prospective Student-Athletes

The Division III Management Council just released their newly adopted “noncontroversial change to the Division III electronic transmissions limitations.” They’ve given it a retroactive effective date of August 1, 2008 to match when their original legislation went into effect. They’ve also released this article: “DIII Council opens up use of Read more…

By Rachel Reuben Senor, ago