Rachel Reuben Senor

In the New York Times bestselling book Trust Agents, Chris Brogan and Julien Smith talk about the six principles of being a Trust Agent:

1. Make your own game
2. One of us
3. The Archimedes Effect
4. Agent Zero
5. Human Artist
6. Build an Army

These principles can be extended and used in the higher education space, specifically for community engagement, with prospective students, current students, and alumni, to name a few. (Notice, I didn’t use the term “community management.” Online communities don’t want to be managed. They manage themselves. If you follow principle #2, “One of Us,” you’ll get why. But, I digress.) Back to the principles and how this fits in with what you may be doing for your college/university, or what you may want to implement.

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