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Rachel Reuben Senor

Case Study

Highlights from E-expectations: Class of 2009

Stephanie Geyer, Associate Vice President for e-strategy and Web development at Noel-Levitz, released their latest E-expectations survey of 1,005 college-bound high school seniors in 2009 at the OmniUpdate Users Conference this morning. This is their fourth year doing this research study in conjunction with James Tower and the National Research Read more…

By Rachel Reuben Senor, 16 years ago
marketing

Reining in the outliers for a university-wide cohesive Web presence

A prospective student does a Google search for “English composition [university name]” and is brought to your English department’s site. While there, they find the program that intrigues them, and decide to jump off course to learn more about tuition and fees, housing, and dining services. Along they way they Read more…

By Rachel Reuben Senor, 16 years ago
Conferences

OmniUpdate Users Conference Next Week

Next week I’ll be heading to the OmniUpdate User Conference to give a presentation on a project we implemented on our campus a couple of years ago called the “My First Year” tab. The official presentation title is, “Using OU Campus in a Luminis Portal.” The “My First Year” project was Read more…

By Rachel Reuben Senor, 16 yearsMarch 23, 2009 ago
Book Review

eBook Review: The eduStyle Guide to Usable Higher-Ed Homepage Design

As a team leader of an upcoming redesign project, The eduStyle Guide to Usable Higher-Ed Homepage Design was very useful to me. My favorite section: Recommendations. I got more take aways and ideas of what to do (and what not to do) from that one section of every university’s review than Read more…

By Rachel Reuben Senor, 16 yearsMarch 11, 2009 ago
General

Is Your University Using Twitter to Its Fullest Potential?

Last summer I did research for my independent study project in graduate school that resulted in “The Use of Social Media in Higher Education for Marketing and Communication: A Guide for Professionals in Higher Education.” The research was largely done in June and July 2008. During this time, very few Read more…

By Rachel Reuben Senor, 16 years ago
Case Study

Café New Paltz – One month update

This update is part 3 in a series about Café New Paltz, an exclusive online community using Ning for our fall 2009 accepted students at the State University of New York at New Paltz. See: article 1 | article 2 We continue to be extremely pleased with the engagement and Read more…

By Rachel Reuben Senor, 16 years ago
Management

What’s an Appropriate Response Time to Inquirers?

About ten years ago when e-mail became mainstream at colleges/universities, departments were skittish about having a separate dedicated e-mail account as a way for their customers to contact them. They worried about work load creep, and customers expecting a quick turn around time for responses. Most of these folks still Read more…

By Rachel Reuben Senor, 16 years ago
General

Register for “Recruiting on a budget 101: Master plan to win the social media jackpot with prospective students”

Saving Big: Winning strategies to get better results even with a crunched budget: February 4 & 5, 2009 “Saving Big” is a 2-webinar series that will show you how embracing the right digital approach can help you dramatically cut costs while still meeting the needs of your target audiences. It Read more…

By Rachel Reuben Senor, 16 years ago
Case Study

Café New Paltz – 5 days in

This update is part 2 in a series about Café New Paltz, an exclusive online community using Ning for our fall 2009 accepted students at the State University of New York at New Paltz. Wow. That about sums up the reaction my colleagues and I have had since launching Café New Read more…

By Rachel Reuben Senor, 16 years ago
Personal

Protected: 3 (+ bonus) Guiding Words for 2009

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By Rachel Reuben Senor, 16 years ago

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