This article was originally published on InsideHigherEd’s Call to Action Blog on November 10, 2015 Active shooters. Campus on lockdown. Shelter-in-place. Racial tensions. Votes of no confidence. Bed bugs in residence halls. Inclement weather. Leadership transitions. Mascot changes. Hazing. Chemical spills. Read more…
This article was originally published on InsideHigherEd’s Call to Action Blog on August 13, 2015 When it comes to organizing your marketing/communications office, there is no single model that fits all institutions. There are some best practices, but how they Read more…
Earlier this week I attended my third American Marketing Association Symposium for the Marketing of Higher Education. The organizers received about 150 paper proposals and selected 48 for publishing in the conference proceedings and to present at the conference. I Read more…
I had the pleasure of spending Thanksgiving with 11 other wonderful family members this year. Two of them were my cousins, ages 14 and 16. The 14 year old is a freshman in high school already actively and excitedly thinking Read more…
I’m honored and humbled to have been asked to be the keynote speaker at the HighEdWeb Rochester Regional Conference on June 27, 2011. I’ve never given a keynote presentation before. And, I’m a tad rusty at conference presentations. I had Read more…
Who should be responsible for social media? This has been a hot discussion topic on higher education listservs, community message boards, Twitter, and other forums. My answer? It depends. Institution size, strategy, community management, and monitoring are some of the factors higher education professionals Read more…
Reposted from Michael Stoner’s blog so we can collect comments here. By: Michael Stoner One of the main reasons I’m looking forward to the AMA Symposium for the Marketing of Higher Education this year (fyi: #amahighered) is because I’m doing an Read more…
Are you overwhelmed by one or more inboxes? Is your todo list a bunch of post-it notes all over your desk? Do you have a pretty good organizational system but could use some efficiency fine tuning? Go read Bit Literacy. Read more…
It is with great excitement I announce that I have accepted the position of Associate Vice President for Marketing Communications at Ithaca College. I am joining a staff of extremely talented, creative, passionate individuals and will lead the Marketing Communications Read more…
Over on the Intermedia blog, Charlie Melichar recently posted Integration & Separation – print and web. I’d like to expand further on that with my thoughts.
When I was first hired as a Web Editor for a university in 1998, my position was created to re-purpose print documents for the Web. Print drove everything. Twelve years later this is still quite the hot, and rather unresolved, topic. The transition now seems to be primarily financially driven. Due to budget cuts many are cutting back on printing to save money.