Rachel Reuben Senor, Senior Marketing Leadership Consultant for Higher Education and Healthcare
I’m a senior marketing leadership consultant working with clients in higher education and healthcare in my role as VP Account Strategy at OHO Interactive. I partner with colleges and universities to improve and refine their marketing operations. Whether you need guidance during staffing vacancies or internal process development, I’ll help […]
Conferences
2018 Own It! Entrepreneurial Women’s Conference
I’m delighted to share that I have been selected as a speaker for this year’s 2018 Own It! Entrepreneurial Women’s Conference in Ulster County, NY at The Darlene L. Pfeiffer Center for Entrepreneurial Studies at SUNY Ulster. My workshop is entitled, “Know Enough to Be Dangerous in Social Media Marketing.” Stand out in […]
General
Now a New York State Certified Women-Owned Business Enterprise
I am pleased to share that Rachel Reuben Consulting, LLC is now a New York State Certified Women-Owned Business Enterprise. For state agencies and other organizations needing to meet a business requirement to have a certain percentage of work being contracted to someone with this certification, particularly in the areas of […]
Book Review
Review: The Enrollment Growth Playbook
I recently had the opportunity to review the new book, The Enrollment Growth Playbook: How to Launch, Market, & Grow Successful Online & On-Campus Programs, by Helix Education. This book is chock-full of actionable insights that can help any institution make significant strides to increase their enrollment. Gone is the […]
General
Celebrating one year in business
Facebook memories reminded me the other day that it has been one year since I officially began my consulting business. What a ride it has been! I am thrilled to have this opportunity to work with colleges, universities, solopreneurs, small businesses, non-profit and faith-based organizations. I’ve had the great pleasure […]
social media
Should you jump on social bandwagons?
This article was originally published on InsideHigherEd’s Call to Action Blog on February 9, 2016. Last month there was a great deal of hype about Peach, a new social network that seemingly came out of nowhere. It is a bit like Facebook (lite), Twitter and Tumblr combined. You can post a […]
market research
Career Services and Marketing – the new peanut butter and jelly?
I recently conducted a market research project for a company who is looking to extend their existing product to provide better solutions for career services offices and help universities tell better stories to key audiences. Their product is currently in use by more than 300 colleges and universities nationwide, primarily […]
organization
My top 3 tips for getting organized
It’s a new year. Time for a fresh start with New Year’s resolutions, goals, promises, or pacts. Some wait and enjoy a spring cleaning ritual. I like to tidy up my digital life on a regular basis. Simplify and standardize is my mantra. Our lives have become a cluttered digital mess. […]
Media
Below is a list of articles I have been quoted in or asked to write for various trade publications and organizations. AMA Marketing News High Priorities in Higher Education Marketing, September 30, 2019 American Marketing Association’s Symposium for the Marketing of Higher Education mStoner 2013 AMA Interview Series: Rachel Reuben, […]