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My top 3 tips for getting organized

It’s a new year. Time for a fresh start with New Year’s resolutions, goals, promises, or pacts. Some wait and enjoy a spring cleaning ritual. I like to tidy up my digital life on a regular basis. Simplify and standardize is my mantra.  Our lives have become a cluttered digital mess. We have work and personal email […]

Media

I’m not on my own

I was just reading an article on Inc.com called “12 Things You Need to Really Get Rid of in the Next 12 Months.” #3 leapt off the page at me, but not entirely for the reasons the author likely intended. Stop thinking you’re on your own. When friends and family have asked me in recent […]

Proactive Planning for Crisis Communications

This article was originally published on InsideHigherEd’s Call to Action Blog on November 10, 2015 Active shooters. Campus on lockdown. Shelter-in-place. Racial tensions. Votes of no confidence. Bed bugs in residence halls. Inclement weather. Leadership transitions. Mascot changes. Hazing. Chemical spills. Student deaths. More than ever, there’s a higher volume of crises and issues to manage […]

Organize your marketing team for fewer silos and more success

This article was originally published on InsideHigherEd’s Call to Action Blog on August 13, 2015 When it comes to organizing your marketing/communications office, there is no single model that fits all institutions. There are some best practices, but how they are deployed largely depends on factors such as institutional size, department size, institutional culture, public […]