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I’m not on my own

I was just reading an article on Inc.com called “12 Things You Need to Really Get Rid of in the Next 12 Months.” #3 leapt off the page at me, but not entirely for the reasons the author likely intended. Stop thinking you’re on your own. When friends and family have asked me in recent […]

Proactive Planning for Crisis Communications

This article was originally published on InsideHigherEd’s Call to Action Blog on November 10, 2015 Active shooters. Campus on lockdown. Shelter-in-place. Racial tensions. Votes of no confidence. Bed bugs in residence halls. Inclement weather. Leadership transitions. Mascot changes. Hazing. Chemical spills. Student deaths. More than ever, there’s a higher volume of crises and issues to manage […]

Organize your marketing team for fewer silos and more success

This article was originally published on InsideHigherEd’s Call to Action Blog on August 13, 2015 When it comes to organizing your marketing/communications office, there is no single model that fits all institutions. There are some best practices, but how they are deployed largely depends on factors such as institutional size, department size, institutional culture, public […]

Crowdsourcing and building a keynote presentation

I’m honored and humbled to have been asked to be the keynote speaker at the HighEdWeb Rochester Regional Conference on June 27, 2011. I’ve never given a keynote presentation before. And, I’m a tad rusty at conference presentations. I had taken a break from the conference circuit after 20 presentations in one year and wanting […]