I was just reading an article on Inc.com called “12 Things You Need to Really Get Rid of in the Next 12 Months.” #3 leapt off the page at me, but not entirely for the reasons the author likely intended. Stop thinking you’re on your own. When friends and family […]
[et_pb_section bb_built=”1″][et_pb_row][et_pb_column type=”4_4″][et_pb_text _builder_version=”3.14″] Tomorrow, Thursday, November 12 at 2 p.m. ET I will be joining Chris Foley Pilsner, the Chief Marketing Officer of Isenberg School of Management at UMASS Amherst, and Melissa Koehler, who heads up the higher education practice at Forge Worldwide based in Boston, for a live online session using a new […]
This article was originally published on InsideHigherEd’s Call to Action Blog on November 10, 2015 Active shooters. Campus on lockdown. Shelter-in-place. Racial tensions. Votes of no confidence. Bed bugs in residence halls. Inclement weather. Leadership transitions. Mascot changes. Hazing. Chemical spills. Student deaths. More than ever, there’s a higher volume of […]
This article was originally published on InsideHigherEd’s Call to Action Blog on August 13, 2015 When it comes to organizing your marketing/communications office, there is no single model that fits all institutions. There are some best practices, but how they are deployed largely depends on factors such as institutional size, […]
I have given presentations on a range of topics for organizations and conferences such as OHO Interactive, the American Marketing Association’s (AMA) Symposium for the Marketing of Higher Education, the Council for the Advancement and Support of Education (CASE), the State University of New York’s Council for University Advancement (SUNY […]
I’m now providing consulting services through OHO Interactive. Would you like to talk about a project? Please contact me through the form below.
Earlier this week I attended my third American Marketing Association Symposium for the Marketing of Higher Education. The organizers received about 150 paper proposals and selected 48 for publishing in the conference proceedings and to present at the conference. I was fortunate enough to be one of those selected and […]
I had the pleasure of spending Thanksgiving with 11 other wonderful family members this year. Two of them were my cousins, ages 14 and 16. The 14 year old is a freshman in high school already actively and excitedly thinking about college, and the 16 year old is a junior […]
I’m honored and humbled to have been asked to be the keynote speaker at the HighEdWeb Rochester Regional Conference on June 27, 2011. I’ve never given a keynote presentation before. And, I’m a tad rusty at conference presentations. I had taken a break from the conference circuit after 20 presentations […]
Who should be responsible for social media? This has been a hot discussion topic on higher education listservs, community message boards, Twitter, and other forums. My answer? It depends. Institution size, strategy, community management, and monitoring are some of the factors higher education professionals should consider in determining where responsibility lies. The current debate […]