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social media

General

Help Me Help You: Social Media Education

Are you a resource on your campus for all things social media? Yes? Let’s brainstorm about how we can best react to and assist people on campus who come to us to ask for guidance with some ideas they have. No? Let’s pretend. Play along with us here — the Read more…

By Rachel Reuben Senor, 16 years ago
Case Study

Café New Paltz: A Yielding Success

A summary of Cafe New Paltz, an online Ning community for students accepted into the State University of New York at New Paltz for fall 2009 .

By Rachel Reuben Senor, 16 yearsMay 21, 2009 ago
marketing

Reining in the outliers for a university-wide cohesive social media presence

Earlier this week we talked about a cohesive university-wide Web presence. Today we’re going to take that same theory, but explore it in the social media space. The ease of access of social media tools, including blogs, Facebook, YouTube, Flickr, etc. have enabled people with little to no Web development Read more…

By Rachel Reuben Senor, 16 years ago
Case Study

Highlights from E-expectations: Class of 2009

Stephanie Geyer, Associate Vice President for e-strategy and Web development at Noel-Levitz, released their latest E-expectations survey of 1,005 college-bound high school seniors in 2009 at the OmniUpdate Users Conference this morning. This is their fourth year doing this research study in conjunction with James Tower and the National Research Read more…

By Rachel Reuben Senor, 16 years ago
General

Is Your University Using Twitter to Its Fullest Potential?

Last summer I did research for my independent study project in graduate school that resulted in “The Use of Social Media in Higher Education for Marketing and Communication: A Guide for Professionals in Higher Education.” The research was largely done in June and July 2008. During this time, very few Read more…

By Rachel Reuben Senor, 16 years ago
Case Study

Café New Paltz – One month update

This update is part 3 in a series about Café New Paltz, an exclusive online community using Ning for our fall 2009 accepted students at the State University of New York at New Paltz. See: article 1 | article 2 We continue to be extremely pleased with the engagement and Read more…

By Rachel Reuben Senor, 16 years ago
Management

What’s an Appropriate Response Time to Inquirers?

About ten years ago when e-mail became mainstream at colleges/universities, departments were skittish about having a separate dedicated e-mail account as a way for their customers to contact them. They worried about work load creep, and customers expecting a quick turn around time for responses. Most of these folks still Read more…

By Rachel Reuben Senor, 16 years ago
Case Study

Café New Paltz – 5 days in

This update is part 2 in a series about Café New Paltz, an exclusive online community using Ning for our fall 2009 accepted students at the State University of New York at New Paltz. Wow. That about sums up the reaction my colleagues and I have had since launching Café New Read more…

By Rachel Reuben Senor, 16 years ago
marketing

Do we really need a social media strategy?

If you’re having a hard time convincing your administration that social media is worth the investment, try coming at it from a different angle — and I’m not suggesting writing the “social media strategy” we’ve all been hearing about lately. My theory? Piggy back on existing strategies at your university. Stamats Read more…

By Rachel Reuben Senor, 16 years ago
Conferences

Live Blogging: Press Release 2.0 – News Releases in the Social Media Era

Matt Herzberger’s (@mherzber) Session @ #stamats08 *Watch the Presentation Video* Goals & Research migrate old posts, move to WordPress, ability to add multimedia, social media linkage, easy for writers Research evaluate what’s out there (both .edu & .com) – <3’s NYTimes.com talk to writers – what are their needs themes/designs/templates Read more…

By Rachel Reuben Senor, 17 years ago

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