A couple of weeks ago I argued reasons why it might be more effective to piggyback on existing strategies that exist at your institution rather than create a stand alone social media strategy. In this post I alluded to considering Read more…
If you’re having a hard time convincing your administration that social media is worth the investment, try coming at it from a different angle — and I’m not suggesting writing the “social media strategy” we’ve all been hearing about lately. Read more…
I’m presenting a free Webinar this Wednesday at 2 p.m. ET in conjunction with the folks at OmniUpdate to talk about a project we’ve been doing for first year students for the last two years in our portal, Luminis. We Read more…
I often receive e-mails from people around campus asking for the “number of hits” their site received for a given time period. (My favorite is “…in the last year, so I can include it in my annual report.”) With some Read more…
Presentation @ #stamats08 How are you making Web decisions: Did the prez tell you to do this? Build a picture with meaningful data. What is the purpose of your college’s Web site. What do you want to get out of Read more…
Matt Herzberger’s (@mherzber) Session @ #stamats08 *Watch the Presentation Video* Goals & Research migrate old posts, move to WordPress, ability to add multimedia, social media linkage, easy for writers Research evaluate what’s out there (both .edu & .com) – <3’s Read more…
Live blogging Karlyn Morissette’s (@KarlynM) session *Watch the presentation Video* “ROI: the magic number will make you look like a golden god” What’s the difference between marketing and communications: two way communication informative vs. persuasive two jobs/directors instead of one Read more…
The following was a paper researched between May-July 2008, and written and published in August 2008 by Rachel Reuben as her independent study project as part of her MBA program at the State University of New York at New Paltz. Read more…