About ten years ago when e-mail became mainstream at colleges/universities, departments were skittish about having a separate dedicated e-mail account as a way for their customers to contact them. They worried about work load creep, and customers expecting a quick turn around time for responses. Most of these folks still […]
Saving Big: Winning strategies to get better results even with a crunched budget: February 4 & 5, 2009 “Saving Big” is a 2-webinar series that will show you how embracing the right digital approach can help you dramatically cut costs while still meeting the needs of your target audiences. It […]
This update is part 2 in a series about Café New Paltz, an exclusive online community using Ning for our fall 2009 accepted students at the State University of New York at New Paltz. Wow. That about sums up the reaction my colleagues and I have had since launching Café New […]
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A couple of weeks ago I argued reasons why it might be more effective to piggyback on existing strategies that exist at your institution rather than create a stand alone social media strategy. In this post I alluded to considering your Facebook Fan Page like a Cafe, which was inspired […]
If you’re having a hard time convincing your administration that social media is worth the investment, try coming at it from a different angle — and I’m not suggesting writing the “social media strategy” we’ve all been hearing about lately. My theory? Piggy back on existing strategies at your university. Stamats […]
I’m presenting a free Webinar this Wednesday at 2 p.m. ET in conjunction with the folks at OmniUpdate to talk about a project we’ve been doing for first year students for the last two years in our portal, Luminis. We recently started using OmniUpdate within Luminis, which has made the […]
I often receive e-mails from people around campus asking for the “number of hits” their site received for a given time period. (My favorite is “…in the last year, so I can include it in my annual report.”) With some people, I take the time to try to get to […]
Presentation @ #stamats08 How are you making Web decisions: Did the prez tell you to do this? Build a picture with meaningful data. What is the purpose of your college’s Web site. What do you want to get out of it? Alfred Sloan: Chairman for GM – manages by fact […]
Matt Herzberger’s (@mherzber) Session @ #stamats08 *Watch the Presentation Video* Goals & Research migrate old posts, move to WordPress, ability to add multimedia, social media linkage, easy for writers Research evaluate what’s out there (both .edu & .com) – <3’s NYTimes.com talk to writers – what are their needs themes/designs/templates […]